Yes, ChatGPT, as of December 2025, can assist with identifying potential internal linking opportunities within website content. It functions by analysing text and recognising semantic relationships between topics, allowing it to suggest relevant pages for linking.
Currently, ChatGPT’s capabilities extend beyond simple keyword matching. The December 2025 iteration, integrated with the OpenAI API and accessible through platforms like Microsoft Copilot (available in Australia with Microsoft 365 subscriptions), can process entire website content – either via direct input or through plugins connecting to content management systems like WordPress and Squarespace, both popular with Australian SMEs. It identifies conceptually related pages based on natural language understanding. The system doesn’t *automatically* implement links; it generates suggestions in a structured format (e.g., a list of ‘source page – target page’ recommendations). In 2026, OpenAI announced plans for improved contextual awareness, meaning ChatGPT will better understand a website’s specific information architecture. Data privacy remains a key consideration for Australian businesses, and utilising ChatGPT requires adherence to the Australian Privacy Principles (APPs) when handling website content.
Essentially, ChatGPT operates as an analytical tool, processing text to identify thematic connections and propose internal links, but requires human oversight for implementation and quality control.
