Know What You Don’t
What kind of data can I collect with GA4?
Google Analytics 4 (GA4), as of December 2025, collects both website and app data to provide a unified view of customer journeys, moving beyond the
How to use Instagram Stories for marketing in 2026?
Instagram Stories, as of December 2025, function as a vertically oriented, ephemeral content format allowing Australian businesses to share photos and videos that disappear after
How does AI improve email open rates in 2026?
AI improves email open rates in 2026 primarily through dynamic subject line and send-time optimisation, powered by machine learning algorithms that analyse individual recipient behaviour
How does GEO affect website traffic in Australia 2026?
Geographic targeting (GEO) affects website traffic in Australia in 2026 by enabling marketing platforms to deliver content and advertising to users based on their detected
Why was my Google Business Profile suspended in Australia?
Your Google Business Profile (GBP) was likely suspended due to a violation of Google’s guidelines, which are enforced through automated systems and manual reviews, with
Do Google Ads work for local business in Australia 2026?
As of December 2025, Google Ads remains a functional and widely used platform for Australian local businesses seeking online visibility, operating on a pay-per-click (PPC)
Is ChatGPT better for B2B or B2C advertising in 2026?
As of December 2025, ChatGPT’s core strength lies in generating human-quality text from prompts, making it broadly applicable to both B2B and B2C advertising; however,
Will ChatGPT have an ads dashboard like Google Ads?
As of December 2025, ChatGPT itself does not have a direct, integrated ads dashboard comparable to Google Ads. However, OpenAI – the creator of ChatGPT
What content helps ChatGPT recommend your business in Australia?
ChatGPT, as of December 2025, draws on publicly available information to respond to queries, and the content that influences its recommendations for Australian businesses primarily
Can ChatGPT help with internal linking strategies?
Yes, ChatGPT, as of December 2025, can assist with identifying potential internal linking opportunities within website content. It functions by analysing text and recognising semantic
What’s the difference between ChatGPT and other AI tools in 2026?
As of December 2025, the key difference between ChatGPT and many other AI tools lies in its foundational architecture: ChatGPT is a Large Language Model
How do I optimize for ChatGPT Search and AI answer engines in 2026?
Optimizing for ChatGPT Search and other AI answer engines in 2026 centres on structured data markup and comprehensive knowledge graphs, allowing these engines to directly