In 2026, industries with high volumes of customer inquiries and a need for personalised responses will likely benefit most from ChatGPT-powered advertising, now available through platforms like Google Ads and Microsoft Advertising in Australia. These ‘conversational ads’ utilise large language models to dynamically generate ad copy and engage in text-based interactions with potential customers directly within the search results page.
As of December 2025, the system works by integrating ChatGPT’s capabilities with existing ad campaign structures. Advertisers input key product/service information and target keywords. When a user searches, the ad platform uses ChatGPT to create ad copy tailored to the specific query, going beyond static text. Crucially, users can then *converse* with the ad – asking follow-up questions – and ChatGPT generates responses based on the advertiser’s provided knowledge base. Currently, Australian advertisers access these features via beta programs and standard platform updates, with pricing based on cost-per-click and potentially cost-per-conversation. Data privacy compliance with Australian regulations (like the Privacy Act 1988) is managed by the ad platforms, requiring advertisers to adhere to their policies regarding data used to train the models. In 2026, we anticipate increased integration with CRM systems for more personalised interactions.
Essentially, ChatGPT ads function as AI-powered customer service representatives within the advertising ecosystem, dynamically adapting to user needs and providing interactive experiences.
