Investing in ChatGPT visibility in 2026 means leveraging OpenAI’s platform – and increasingly, integrations with other search and marketing tools – to ensure your business information appears in responses generated by the chatbot when relevant queries are made by Australian users.
As of December 2025, ChatGPT’s ‘visibility’ isn’t directly controlled via traditional SEO. Instead, it relies on OpenAI’s web crawling and knowledge ingestion processes. Currently, this involves analysing publicly available data, including websites, documents, and news articles. In 2026, OpenAI is expanding ‘ChatGPTs’ – custom versions of ChatGPT tailored for specific tasks – and businesses can create branded ChatGPTs using their own data. This requires uploading data via OpenAI’s API or using compatible data connectors. OpenAI’s Enterprise tier, available in Australia, offers enhanced data privacy and control. The ‘Browse with Bing’ feature, now integrated into ChatGPT Plus and Enterprise, allows the chatbot to access real-time information from the web, potentially including Australian business websites. Pricing for API access and Enterprise tiers varies based on usage and features. Australian data privacy laws (like the Privacy Act 1988) apply to any data used to train or operate ChatGPTs, requiring careful consideration of data handling practices.
Essentially, ChatGPT visibility functions by OpenAI’s systems processing and utilising publicly available information, or data directly uploaded by businesses, to formulate responses to user prompts.
