Yes, as of December 2025, Australian businesses can set daily budgets for advertising campaigns utilising ChatGPT through integrated marketing platforms like the Microsoft Advertising platform and, increasingly, through direct integrations with platforms like HubSpot and Salesforce Marketing Cloud.
Currently, advertising with ChatGPT doesn’t involve directly placing ads *within* ChatGPT conversations. Instead, it leverages Large Language Models (LLMs) to generate ad copy and target audiences across existing advertising networks. Microsoft Advertising, which powers Bing Ads and integrates with ChatGPT, now includes features allowing advertisers to define daily spend limits, typically starting from AUD $20 per day. These platforms utilise a bidding system – advertisers specify a maximum daily budget and a bid amount per click or impression. The platform then automatically adjusts bids to maximise campaign reach within the budget. In 2026, we anticipate further integration with Australian-specific data sources for audience targeting, ensuring compliance with Australian Privacy Principles. Platforms are also expanding to offer budget pacing options, distributing spend evenly throughout the day or concentrating it during peak hours. Some platforms offer ‘smart budgeting’ features which automatically optimise spend based on performance data.
Ultimately, daily budgets for ChatGPT-enhanced advertising function by controlling the amount spent on ad placements generated and targeted using LLM technology, managed through established advertising platforms.
