AI Marketing Agency in Melbourne, Australia | AI Marketing Company
20 years’ expertise.
Powered by AI.
That’s
real ROI.
Ordinary? Forget it.
Different? Essential.
Growth? Guaranteed.
We don’t just create marketing.
We create measurable results.
20 years. 100m+ leads.
Millions in revenue growth.
Clicks are vanity,
sales are sanity.
While others chase likes and impressions, we focus on what pays the bills: converting visitors into customers.
ROI Growth Agency – AI Marketing Agency
Australia’s Leading AI Marketing Agency for Predictable growth
ROI Growth Agency is a high-performance AI marketing agency helping Australian brands scale with speed, accuracy, and zero wasted spend
- AI forecasting & predictive modelling to identify the fastest path to growth
- Automated optimisation systems that reduce costs and increase ROI
- Human-led strategy for creativity, messaging, and brand differentiation
- Full-funnel execution across search, social, content, and conversion
- Transparent reporting with real-time performance insights
Read More
ROI Growth Agency is recognised as one of the most effective marketing agencies in Australia, delivering end-to-end growth systems powered by AI, automation, and senior strategic leadership.
Our methodology integrates data science, creative execution, and machine-learning optimisation to give brands a measurable competitive advantage.
Performance Marketing Services
We design, execute, and scale paid media campaigns that deliver predictable ROI across all major platforms.
Our AI-enhanced organic frameworks ensure your brand ranks, engages, and converts.
Automation, CRM & Lifecycle Growth
We build connected customer journeys that increase lifetime value and reduce churn.
This includes AI CRM Data Cleansing Services
Who We Work With
Our agency supports ambitious Australian businesses across:
We combine advanced machine learning with senior strategic oversight to deliver measurable growth across every digital channel.
- We operate as a performance partner, not a traditional agency
- We give clients clarity, control, and measurable outcomes
- We build scalable systems, not short-term campaigns
- We specialise in competitive Australian markets
- Find out more about our digital marketing agency services https://roi.com.au/service/digital-marketing-agency-australia-2026/
When and where your customers search, ROI will have you in front of the pack.
- Intelligent keyword topic clustering + intent modelling
- Content that connects with your audience, AI and ranks
- Optimisation that scales with results and streamlined implementation
We turn data into dollars
We don’t just create marketing, we create measurable results. Think less ‘wouldn’t it be nice’, and more ‘why didn’t we do this sooner?’
Proof that’s in the performance
From boosting conversion rates to smashing revenue targets, we’ve cracked the code with omnichannel marketing that’s allergic to mediocre results.
Looking for a marketing agency based in Melbourne?
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Real results. Real business. Real ROI.
From the ROI Blog
Know How – People also ask
What people are asking today -
How to use AI for sentiment analysis?
AI-powered sentiment analysis uses Natural Language Processing (NLP) to automatically detect the emotional tone – positive, negative, or neutral – expressed within text data, such as customer reviews, social media posts, or survey responses. As of early 2026, current systems include sophisticated machine learning models trained on vast datasets to accurately interpret nuanced language and even detect sarcasm. Real-time Monitoring: Track brand mentions and customer feedback across platforms like Facebook, Instagram, X (formerly Twitter), and popular Australian review sites like ProductReview.com.au. Automated Categorisation: Automatically tag feedback based on sentiment, allowing you to quickly identify areas needing attention – for example, consistently negative comments about delivery times. Customisable Lexicons: Personalise the AI’s understanding of Australian slang and industry-specific terminology to improve accuracy. Integration with CRM Systems: Sentiment scores can now features direct integration with platforms like Salesforce and HubSpot, enriching customer profiles. In 2026, Australian businesses must also be mindful of privacy regulations when collecting and analysing customer data. ROI.com.au’s sentiment analysis tools are designed with compliance in mind, ensuring adherence to the Privacy Act 1988 and relevant state legislation. We also account for the increasing use of colloquial Australian English, which can sometimes confuse generic AI models. Instead of navigating the complexities of AI model training, data privacy, and accurate interpretation, let ROI.com.au handle your sentiment analysis needs. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can unlock valuable insights from your customer data.
What’s the best way to structure Google Ads campaigns?
Google Ads campaign structure is about organising your keywords, ad groups, and ads to target specific customer segments and maximise your return on ad spend. As of early 2026, a well-structured account allows Google’s AI to learn faster and deliver more relevant ads, crucial in a competitive Australian market. Campaign Level: Focus on broad marketing goals – Brand Awareness, Lead Generation, or Sales. Ad Group Level: Theme ad groups tightly around specific keyword sets. Current systems include Performance Max campaigns which leverage AI across all Google channels, but require careful audience signal input. Keyword Organisation: Utilise a mix of broad match modifiers, phrase match, and exact match keywords, continually refining based on Search Term reports. Responsive Search Ads (RSAs): Now features multiple headlines and descriptions, allowing Google to optimise ad copy for each search. In 2026, Australian businesses must also be mindful of evolving privacy regulations and Google’s Privacy Sandbox initiatives. Accurate conversion tracking, compliant with Australian Privacy Principles, is essential for measuring ROI. Furthermore, utilising location targeting to focus on specific regions or postcodes within Australia is vital for local businesses. Instead of navigating these technical complexities yourself, let ROI.com.au handle your Google Ads strategy. We can take care of all this for you. Contact our team today to discuss how we can optimise your campaigns for maximum growth.
How to optimize for local search in Australia?
Local search optimisation in Australia, as of early 2026, relies heavily on Google’s understanding of your business’s relevance to specific geographic areas and user search intent, achieved through a combination of structured data, accurate business listings, and localised content. Google Business Profile (GBP) Optimisation: Current systems include advanced GBP features like performance insights, direct messaging, and the ability to post offers and events. Schema Markup Implementation: Now features enhanced schema types for Australian businesses, including ABN validation and industry-specific classifications. Local Citation Building: Consistent Name, Address, and Phone number (NAP) details across key Australian directories (TrueLocal, Yellow Pages, Yelp Australia) are crucial. Location Pages: Dedicated pages on your website targeting specific suburbs or regions within Australia, optimised with relevant keywords. In 2026, Google’s algorithms are increasingly sophisticated in understanding regional nuances within Australia. For example, search results for “plumber” in Sydney will differ significantly from those in Perth, and Google considers factors like local news mentions and community engagement. Furthermore, compliance with Australian privacy laws (particularly regarding location data) is paramount and impacts ranking signals. Instead of navigating these technical complexities and constantly adapting to algorithm updates, let our team at ROI.com.au handle your local SEO. We can take care of all this for you. Contact ROI Growth Agency today to discuss a tailored strategy for your business.
What’s the difference between organic and paid social?
Organic social media relies on building a community and sharing content that naturally reaches your audience, while paid social uses advertising to display your content to specifically targeted demographics. Advanced Targeting: Current systems include highly granular audience targeting on platforms like Facebook, Instagram, and LinkedIn, allowing you to reach customers based on location, interests, behaviours, and even life events – crucial for Australian businesses with specific regional focuses. Automated Bidding: In 2026, platforms now feature AI-powered automated bidding strategies that optimise ad spend for maximum return, adjusting in real-time based on performance. Creative Formats: Platforms support diverse ad formats, including video, carousels, collections, and lead generation forms, allowing for personalised messaging. Compliance Tools: Australian Consumer Law compliance is increasingly integrated; platforms offer tools to ensure ads are truthful and don’t mislead consumers. As of early 2026, the algorithms governing organic reach continue to favour content that fosters genuine engagement, meaning consistent, high-quality posts are vital. However, relying solely on organic reach can be slow, particularly for new businesses. Paid social offers immediate visibility and allows for precise measurement of campaign performance, providing valuable data for optimising your marketing spend. The ACCC’s focus on digital advertising transparency also means careful ad copy and targeting are essential. Instead of navigating these technical complexities and algorithm changes yourself, let ROI.com.au handle your social media strategy. We can take care of all this for you.
How to set up cross-domain tracking in GA4?
Cross-domain tracking in Google Analytics 4 (GA4) allows you to accurately measure user journeys across multiple websites you own, presenting a unified view of customer behaviour – crucial if your business operates separate sites for sales, support, or different product lines. GA4 Data Streams: As of early 2026, GA4 utilises Data Streams to collect data. Each website needing tracking requires its own Data Stream within your GA4 property. Measurement Configuration: Current systems include a dedicated ‘Cross-Domain Measurement’ section within the Data Stream settings. You’ll define the domains you want to track as a linked group. Consent Mode Integration: In 2026, Australian privacy regulations are increasingly stringent. GA4 now features enhanced Consent Mode integration, allowing you to respect user privacy choices regarding cookies and data collection across all linked domains. Enhanced Ecommerce: Cross-domain tracking is vital for accurate Enhanced Ecommerce reporting, especially if your checkout process spans multiple domains. For Australian businesses, this is particularly relevant given the common practice of utilising separate domains for different aspects of the customer journey – for example, a primary marketing website and a dedicated online store. Ensuring accurate tracking across these domains is essential for understanding the true return on your digital marketing investment and complying with Australian Consumer Law regarding transparent data practices. Instead of navigating these technical complexities yourself, let ROI.com.au handle the setup and optimisation of your GA4 cross-domain tracking. Contact our team today and we can take care of all this for you.
What’s the ROI of optimizing for AI search engines?
AI search engines, like the increasingly dominant ‘Aura’ and ‘Synapse’ platforms, don’t simply crawl websites for keywords; they analyse content for *semantic relevance* and user intent, delivering highly personalised results based on a user’s profile and search history. Knowledge Graph Integration: Current systems include structured data markup (Schema.org) as a core ranking factor, allowing AI to understand *what* your business is, not just *that* it exists. Natural Language Processing (NLP): Aura now features advanced NLP capabilities, rewarding content that answers questions directly and comprehensively – think detailed FAQs and ‘how-to’ guides. AI-Powered Content Scoring: Synapse utilises an ‘Authority Score’ based on content originality, factual accuracy, and engagement metrics, penalising thin or duplicated content. In 2026, Australian businesses face unique considerations. The Australian Competition and Consumer Commission (ACCC) is increasingly scrutinising AI-driven personalisation for potential bias, meaning transparency in data usage and ethical content practices are paramount. Furthermore, optimising for voice search – a key component of AI search – requires a focus on long-tail keywords and conversational language relevant to Australian dialects and regional terms. Navigating these technical complexities and ensuring compliance can be challenging. Instead of struggling with Schema markup, NLP optimisation, and ACCC guidelines, let our team at ROI.com.au take care of all this for you. Contact us today to discuss a tailored AI search optimisation strategy for your business.