AI Marketing Agency in Melbourne, Australia | AI Marketing Company

YOUR GROWTH PARTNER

20 years’ expertise.

Powered by AI.

That’s

real ROI.

Data-driven Growth Strategy

Branding & Differentiation

Lead to Sales Conversion

AI Search & Answer Engine Optimisation

// HOW WE ROLL

20 years. 100m+ leads.
Millions in revenue growth.

ROI Growth Agency - Superhuman AI Marketing
// WHO ARE WE

ROI Growth Agency – AI Marketing Agency

01
Why Australian Brands Choose Our AI-Driven Marketing
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ROI Growth Agency is a high-performance AI marketing agency helping Australian brands scale with speed, accuracy, and zero wasted spend

  • AI forecasting & predictive modelling to identify the fastest path to growth
  • Automated optimisation systems that reduce costs and increase ROI
  • Human-led strategy for creativity, messaging, and brand differentiation
  • Full-funnel execution across search, social, content, and conversion
  • Transparent reporting with real-time performance insights
01
What Makes ROI Growth Agency Different
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We combine advanced machine learning with senior strategic oversight to deliver measurable growth across every digital channel.

  • We operate as a performance partner, not a traditional agency
  • We give clients clarity, control, and measurable outcomes
  • We build scalable systems, not short-term campaigns
  • We specialise in competitive Australian markets
  • Find out more about our digital marketing agency services https://roi.com.au/service/digital-marketing-agency-australia-2026/
02
Growth Strategies worth stealing
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No fluff. No guesswork. Just sharp, scalable strategy backed by data — and decades of results.

  • Pinpoint real growth opportunities
  • Map out your AI-powered revenue system
  • Position you to win in your category (and keep winning)
03
Turbocharged Lead Gen & Conversions
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Better Quality Leads, Bigger Value Customers, Higher Conversions, More Sales.

  • Reach your target market with AI precision
  • Turn your site into a high-converting lead machine
  • Turn your sales leads into customers and raving fans
04
AISEO / GEO / AEIO … EO that actually works
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When and where your customers search, ROI will have you in front of the pack.

  • Intelligent keyword topic clustering + intent modelling
  • Content that connects with your audience, AI and ranks
  • Optimisation that scales with results and streamlined implementation
05
Paid Ads that actually payoff
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We don’t run ads for clicks. We run systems that drive revenue.

  • Google Ads, Meta, LinkedIn – precision-managed
  • Smart retargeting strategies
  • AI-powered budget scaling to unlock ROI

We turn data into dollars

// TOP OF CLASS Case studies

Proof that’s in the performance

// Based in Melbourne?

Looking for a marketing agency based in Melbourne?

// TESTIMONIALS

Real results. Real business. Real ROI.

// CATCH UP ON ALL THINGS AI

From the ROI Blog

AI search the new gen of SEO
SEO Essential Checklist for 2026: Australia – 19 Dec 2025
AI Search vs Traditional Search in Australia (2026)
AI Search vs Traditional Search in Australia (2026)
Google AI in Australia (2026): Search, AI Overviews and AI Mode
Google AI in Australia (2026): Search, AI Overviews and AI Mode
Perplexity AI in Australia (2026): Adoption, Use Cases and Relevance
Perplexity AI in Australia (2026): Adoption, Use Cases and Relevance
ChatGPT in Australia (2026): Usage, Context and Practical Impact
ChatGPT in Australia (2026): Usage, Context and Practical Impact – 18 Dec 2025
AI Adoption & Usage In Australia 2026
AI Usage & Adoption Statistics in Australia (2026) – 18 Dec 2025
Social Media Stats by Age & Demographics in Australia (2026) Hero image
Social Media Stats by Age & Demographics in Australia (2026) – 18 Dec 2025
90% of websites not found
90% of Aussie websites not easily read by AI – 17 Dec 2025
Hey google, i want answers in 2026.
2025 The Year Customers Got Smarter Than Search – 16 Dec 2025
// KNOW WHAT YOU DON’T

Know How – People also ask

What people are asking today -

How much do Google Ads agencies charge in Australia 2026?

As of December 2025, Google Ads agency fees in Australia in 2026 typically fall within a range of $1,000 to $10,000+ per month, but are most commonly structured around a percentage of ad spend – generally between 10% and 20% – or a fixed monthly retainer based on the scope of work. The Google Ads platform itself, currently, operates on a pay-per-click (PPC) advertising model. Businesses bid on keywords relevant to their products or services; when a user searches for those keywords, the business’s ad may appear. Agencies manage this bidding process using tools within Google Ads, such as automated bidding strategies like ‘Target CPA’ or ‘Maximise Conversions’, which leverage machine learning to optimise bids for desired outcomes. In 2026, Performance Max campaigns – which utilise AI to distribute bids across all Google Ads channels – will continue to be a standard offering, and agency fees will reflect the complexity of managing these campaigns. Australian businesses must also adhere to Google’s advertising policies, and agencies assist with compliance. Google Ads reporting features, now including detailed attribution modelling, allow agencies to demonstrate return on investment, influencing their fee structure. Ultimately, Google Ads agency pricing reflects the expertise applied to managing bids, optimising campaigns, and interpreting data within the Google Ads ecosystem.

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I’m blogging every week but getting zero traffic – what am I missing?

You’re likely missing effective content distribution and discoverability mechanisms; simply publishing doesn’t guarantee readership. Google’s Search Generative Experience (SGE), now widely available in Australia as of December 2025, prioritises content that’s actively promoted and signals authority through structured data and engagement metrics. Google’s SGE operates using a combination of ranking signals, but increasingly relies on ‘content freshness’ and ‘authoritativeness’. Google Business Profile (GBP) integration is crucial for Australian businesses – posts from a verified GBP, linked to blog content via structured data markup (Schema.org), can appear directly in SGE ‘AI Overviews’ for relevant local searches. Currently, Schema markup for articles, FAQs, and HowTo guides is heavily weighted. Google’s indexing system, as of December 2025, also considers Core Web Vitals (page speed, interactivity, visual stability) as a ranking factor, impacting SGE visibility. In 2026, Google is expected to further refine SGE’s ability to understand content intent through multimodal search (image, voice, and text combined), meaning optimised image alt-text and video transcripts will become even more important. Australian data privacy laws (Privacy Act 1988) require compliant data collection for any analytics used to measure engagement. Essentially, SGE functions by analysing content, author signals, and user engagement to determine relevance and authority, then presenting this information in AI-powered summaries and search results.

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How to filter out my own visits in GA4?

You filter out your own visits in Google Analytics 4 (GA4) using internal traffic definitions, which identify visits originating from your business’s IP addresses or specific IP ranges. This prevents your own website activity from skewing your data and provides a more accurate representation of genuine customer behaviour. As of December 2025, GA4’s internal traffic feature allows you to define internal traffic based on IPv4 addresses and IPv6 addresses. You create these definitions within the Admin section of your GA4 property, under ‘Data Settings’ then ‘Data Filters’. Each definition requires a name and the IP address or range (using CIDR notation). GA4 automatically applies these filters to historical and future data. Currently, GA4 allows for up to 100 internal traffic definitions per property. Australian businesses should be aware that dynamic IP addresses assigned by ISPs may require regular updates to these definitions to maintain accuracy. GA4 now includes a debug mode which can help confirm filters are working as expected. In 2026, Google has announced plans to integrate more granular user identification options within internal traffic definitions, potentially including authenticated user IDs, but this is not yet available. Essentially, GA4 identifies and excludes website visits matching your defined internal traffic rules, ensuring your analytics reflect external user activity.

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Can AI predict customer churn through email data in 2026?

Yes, AI can predict customer churn through email data in 2026, primarily by analysing patterns in engagement metrics and utilising machine learning algorithms to identify customers at high risk of not renewing or ceasing purchases. As of December 2025, marketing automation platforms popular with Australian SMBs – such as HubSpot, ActiveCampaign, and Mailchimp – now include AI-powered churn prediction features. These systems work by processing data points like email open rates, click-through rates, time since last engagement, and even sentiment analysis of replies. The AI models are trained on historical customer data to identify correlations between these behaviours and actual churn events. In 2026, these platforms are expected to further refine these models with features like predictive lifetime value scoring. Australian data privacy regulations (like the Privacy Act 1988) are addressed through anonymisation and aggregation techniques within these platforms, ensuring compliance. Currently, pricing for these features varies; HubSpot’s Professional tier (including predictive lead scoring, a related function) starts around AUD $800/month, while ActiveCampaign’s pricing scales with contact numbers. Some platforms also integrate with Customer Relationship Management (CRM) systems used by Australian businesses to provide a more holistic view of customer behaviour. Ultimately, these AI systems function by identifying subtle shifts in customer engagement within email data, flagging potentially churning customers for proactive intervention.

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How to appear in AI-generated answers in Australia 2026?

To appear in AI-generated answers, particularly those surfaced by Google’s Search Generative Experience (SGE) in Australia in 2026, your business needs structured data on its website that AI models can readily interpret, alongside strong performance in traditional search rankings. This relies on Google’s ability to identify your content as a reliable source for answering user queries. As of December 2025, Google prioritises content adhering to schema markup, specifically FAQPage, HowTo, and Article schemas. These ‘tags’ help Google understand the content’s purpose and extract information for AI Overviews. Google Business Profile (GBP) data is also crucial; accurate and complete GBP listings, including regularly updated posts and Q&A sections, feed directly into local AI responses. Currently, Google is rolling out ‘AI-powered insights’ within GBP, allowing businesses to see common questions asked about their category. In 2026, Google has announced expanded integration of structured data from websites directly into SGE responses, meaning well-marked-up content will have a higher probability of inclusion. Australian businesses should also be aware of the Australian Consumer Law and ensure AI-extracted information remains accurate and compliant. Google’s Search Console provides tools to validate schema implementation. Ultimately, appearing in AI-generated answers depends on providing Google’s AI with clear, structured data about your business and its offerings, allowing it to confidently present your information as a relevant and trustworthy response.

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How to manage Google Business Profile for multiple locations in Australia?

Australian businesses with multiple locations manage their Google Business Profile (GBP) presence through Google Business Profile Manager, a centralised platform, or via supported third-party tools that integrate with the Google Business Profile API as of December 2025. This allows control over individual listing details, posts, and performance data from a single interface. Currently, Google Business Profile Manager allows businesses to link and manage up to 10,000 locations. Access is granted via a Google Account, and permissions can be assigned to team members with varying levels of access – Owner, Manager, or Editor. The platform now includes features like location-based insights reporting, allowing analysis of search queries, customer actions (calls, directions requests, website visits), and photo views for each individual location. In December 2025, the platform supports bulk editing of attributes like opening hours and service areas. Google has announced that in 2027, further API updates will enable more granular control over local posting scheduling. Australian businesses should be aware of Google’s guidelines regarding accurate business information and consistent NAP (Name, Address, Phone number) data across all listings to maintain compliance and visibility. Essentially, Google Business Profile Manager functions as a central hub for controlling and monitoring the online presence of multiple business locations within the Google ecosystem.

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// CHALLENGING THE LANDSCAPE

The Challenges – We help solve

What marketing works best in Australia

Australian small and medium enterprises often face a unique challenge: a geographically dispersed population and a market that’s quick to embrace – and equally quick to dismiss – marketing trends. So, what consistently delivers results? We’ve seen across numerous client engagements that successful market positioning for Australian SMEs isn’t about chasing the newest shiny object, but about a strategic blend of proven tactics, tailored to the local landscape. The first key is a strong focus on local SEO. Australians overwhelmingly use Google to find businesses nearby. Optimising your Google Business Profile, building local citations (listings in online directories), and creating content that targets specific geographic areas are fundamental. This isn’t just about ranking for ‘plumber Sydney’; it’s about ranking for ‘emergency plumber inner west Sydney’ – the more specific, the better. Secondly, social proof is incredibly powerful here. Australians trust recommendations from peers. Encourage customer reviews on platforms like Google, Facebook, and industry-specific sites. Actively respond to reviews, both positive and negative. User-generated content – photos and videos of customers using your products or services – is also highly effective. Think about running contests or simply asking satisfied customers to share their experiences. Thirdly, don’t underestimate the impact of email marketing. Despite the rise of social media, email remains a highly effective channel for nurturing leads and driving repeat business. Segment your audience based on their interests and behaviours, and deliver personalised content. A well-crafted email campaign can significantly boost sales and build customer loyalty. We’re seeing open rates remain strong when content is genuinely valuable. Finally, consider strategic partnerships. Collaborating with complementary businesses can expand your reach and introduce you to new customers. For example, a local gym might partner with a nutritionist or a sports apparel store. These partnerships should be mutually beneficial and targeted towards a shared audience. Looking ahead to 2026 and 2027, these collaborative networks will become even more important as competition intensifies. Ultimately, effective marketing in Australia is about understanding your target audience, building trust, and delivering value. Don’t spread yourself too thin trying to be everywhere at once. Focus on the channels that deliver the best return on investment for your specific business. To determine which channels are right for *you*, we recommend starting with a comprehensive market positioning audit to identify your ideal customer and their online behaviour.

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How to justify marketing spend when sales cycles are lengthy in 2026

For Australian SMEs, particularly those dealing with complex products or services, lengthy sales cycles are often the norm. It’s a common challenge – you’re investing in marketing now, but seeing the revenue impact months, even years, down the track. This makes justifying marketing spend to stakeholders tricky. We see this frequently, and it’s about shifting the focus from immediate ‘sales’ to building a robust marketing ecosystem that delivers predictable, long-term returns. The traditional approach of tying marketing directly to immediate sales isn’t effective when your cycle is extended. Instead, we advocate for a more nuanced understanding of marketing’s contribution. Here’s how to build a stronger case for your investment: Focus on Marketing Qualified Leads (MQLs): Track and report on the *quality* of leads generated, not just the quantity. An MQL is someone who’s demonstrated genuine interest and fits your ideal customer profile. This is a leading indicator of future revenue, far more valuable than website visits alone. Attribution Modelling: Move beyond ‘last click’ attribution. Understand which marketing touchpoints are influencing prospects throughout their journey. First touch, multi-touch, and time-decay models provide a more accurate picture of marketing’s impact. In 2027, we anticipate more sophisticated AI-powered attribution tools will become accessible to SMEs. Customer Lifetime Value (CLTV): Calculate the projected revenue a customer will generate over their entire relationship with your business. This allows you to justify a higher Customer Acquisition Cost (CAC) if your CLTV is substantial. A longer sales cycle often correlates with higher CLTV, strengthening your argument. Pipeline Velocity: Monitor how quickly leads move through your sales pipeline. Marketing can directly impact velocity by providing sales with qualified leads and supporting content. Improvements in pipeline velocity translate directly to faster revenue realisation. Remember, marketing isn’t about magic; it’s about systematically nurturing prospects. By focusing on these key metrics and demonstrating a clear link between marketing activity and pipeline health, you can confidently justify your spend, even with extended sales cycles. The key is to present a data-driven narrative that showcases marketing’s contribution to long-term, sustainable growth. To get started, we recommend conducting a thorough audit of your current marketing activities and sales pipeline. Identify the key touchpoints and begin tracking MQLs and CLTV. This will provide a solid foundation for building a compelling case for continued investment.

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What lead velocity rate indicates healthy pipeline growth in 2026

Determining a ‘healthy’ Lead Velocity Rate (LVR) – the month-on-month growth of qualified leads – isn’t about hitting a universal number. It’s about understanding what’s right for *your* business and where the market is heading. However, we can give you a solid benchmark for planning your growth in the coming year and beyond. Historically, a good LVR was considered around 10% month-on-month. That meant a 10% increase in the number of sales-qualified leads each month. However, the Australian market is becoming more competitive, and buyer behaviour is evolving rapidly. We’re seeing that businesses needing to aim higher to maintain market share. Here are a few key insights to consider when analysing your LVR: Industry Matters: LVR benchmarks vary significantly. A professional services firm will naturally have a lower LVR than a fast-moving consumer good. Analyse your competitors’ growth and consider your sector’s average sales cycle length. Sales Capacity: A high LVR is useless if your sales team can’t handle the influx of leads. Ensure your sales processes and team capacity align with your lead generation efforts. Don’t chase volume at the expense of conversion rates. Lead Quality is Paramount: Focus on generating *qualified* leads, not just any lead. A higher LVR with poor lead quality will drain your sales team’s time and resources. Invest in lead scoring and nurturing to improve quality. Customer Acquisition Cost (CAC): Your LVR needs to be sustainable from a cost perspective. A rapidly increasing LVR fuelled by expensive advertising might look good on paper, but it could be eroding your profitability. Looking ahead, we anticipate that a healthy LVR for most Australian SMEs will need to be in the 15-20% range to achieve meaningful growth. This reflects the increasing cost of acquisition and the need to aggressively pursue market share. However, remember this is a guideline. Continuously monitor your LVR, analyse its impact on revenue, and adjust your strategies accordingly. The best next step is to calculate your current LVR and compare it to your historical data. Then, benchmark it against your industry peers and assess whether your sales and marketing alignment can support a higher growth target. A focused review of these areas will set you up for success.

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How to pressure-test your marketing strategy before launch in Australia in 2026

Launching a marketing strategy is exciting, but a costly mistake can set an Australian SME back significantly. We’ve seen too many promising campaigns falter because of insufficient pre-launch testing. As we approach the new year and planning for campaigns in 2026, it’s crucial to build in robust pressure-testing. This isn’t about eliminating risk entirely – it’s about identifying and mitigating the biggest potential problems *before* you spend your budget. The Australian market is unique. What works in the US or UK won’t necessarily resonate here. Simply translating materials or assuming consumer behaviour is similar is a recipe for disappointment. So, how do we minimise that risk? Competitor Analysis Deep Dive: Don’t just list competitors. Analyse their recent campaigns – what messaging are they using? What channels are they prioritising? What seems to be working, and what isn’t? Tools like Similarweb can provide valuable insights into website traffic and channel performance. Small-Scale Audience Research: Forget large-scale surveys initially. Conduct in-depth interviews with 5-10 representative customers. Focus on understanding their pain points, motivations, and where they currently look for solutions. This qualitative data is gold. A/B Testing Core Messaging: Create two or three variations of your key marketing messages. Run these past your target audience (using social media polls or simple online surveys) to see which resonates most strongly. Focus on clarity and relevance. Channel Validation: Don’t assume your ideal customer is on every platform. Test your messaging on a small budget across different channels – Facebook, Instagram, LinkedIn, Google Ads – to identify where you get the best return. These tests don’t need to be expensive or time-consuming. The goal is to gather data and refine your strategy *before* committing to a full-scale launch. Think of it as a pilot program. Even small adjustments based on early feedback can dramatically improve your results. The Australian consumer landscape is evolving rapidly. By proactively pressure-testing your marketing strategy, you’ll be well-positioned to maximise your return on investment and achieve sustainable growth in the years ahead. Your next step should be to schedule a workshop with your team to map out these testing activities and allocate a small budget for experimentation.

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How to recover micro-conversions when macro-conversions fail

It’s a frustrating reality for Australian businesses: a visitor arrives on your website, shows interest, but doesn’t complete a purchase or enquiry – a macro-conversion. While a failed macro-conversion feels like a loss, it doesn’t have to be. We can often ‘rescue’ value from these visits by focusing on micro-conversions. These are the smaller actions visitors take *before* becoming a customer, and tracking them is crucial for understanding where things are going wrong and building future success. Think of it like this: someone browsing your online store and adding items to a cart is a micro-conversion. They haven’t bought anything yet, but they’ve demonstrated intent. Losing them at that stage is disappointing, but you’ve learned something valuable. Here’s how we can turn those near-misses into future wins. Identify Your Key Micro-Conversions: Beyond cart additions, what else indicates engagement? Newsletter sign-ups, downloading a resource, watching a product video, using a website calculator – these all show a visitor is actively considering your offering. Implement Robust Tracking: Google Analytics 4 (GA4) is essential. Ensure you’re tracking these micro-conversions as ‘events’. This allows us to analyse user behaviour and pinpoint drop-off points. Don’t rely solely on macro-conversion data; the micro-conversions tell a richer story. Triggered Email Campaigns: Abandoned cart emails are the classic example, but we can extend this. If someone downloads a guide but doesn’t request a quote, an automated email series offering further information and a call to action can nudge them closer to a macro-conversion. Remarketing Audiences: Use website visitor data to create targeted advertising audiences. Someone who viewed specific product pages can be shown relevant ads on social media, keeping your brand top-of-mind. The beauty of focusing on micro-conversions is that it provides actionable insights, even when sales are down. Analysing these smaller steps helps us refine our website, messaging, and overall customer journey. It’s about understanding *why* people aren’t converting and addressing those issues. By optimising for these smaller wins, we build a stronger foundation for future macro-conversion success, setting your business up for continued growth into 2026 and beyond. Your next step? Audit your current website tracking to identify which micro-conversions you’re already capturing – and which you’re missing. Then, start planning how to leverage that data.

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How to transform detractors into promoters in Australia in 2026

Australian SMEs are facing increasing pressure on customer loyalty. Acquiring new customers is always more expensive than keeping existing ones, so transforming those who are unhappy – our detractors – into advocates is crucial for sustainable growth. We’re seeing a shift in customer expectations, and proactive strategies will be essential in 2026 and beyond. Simply reacting to negative feedback isn’t enough. We need to move towards anticipating dissatisfaction and building relationships that foster genuine advocacy. Here’s how we can achieve that: Embrace Voice of the Customer (VoC) programs: This isn’t just about surveys. It’s about actively listening across all touchpoints – social media, reviews, support calls, even informal feedback. Analyse this data to identify recurring pain points and systemic issues. Personalised recovery strategies: A generic apology doesn’t cut it. When a customer expresses dissatisfaction, empower your team to offer tailored solutions. This could be a discount, a free upgrade, or simply a sincere conversation to understand their concerns. The key is demonstrating empathy and a willingness to make things right. Proactive service outreach: Don’t wait for problems to arise. Implement systems to check in with customers after a purchase or service interaction. A simple “How are things going?” can prevent minor issues from escalating into major complaints. Loyalty programs with emotional connection: Forget points-based systems alone. Build loyalty programs that offer exclusive experiences, early access to products, or opportunities to connect with your brand on a deeper level. Australians respond well to brands that feel authentic and value their customers as individuals. We’re also observing a growing importance of community building. Fostering a sense of belonging around your brand can transform customers into passionate advocates. This could involve creating online forums, hosting events, or simply encouraging customers to share their experiences. Ultimately, turning detractors into promoters requires a fundamental shift in mindset – from transaction-focused to relationship-focused. By prioritising customer experience and actively seeking opportunities to build loyalty, Australian SMEs can unlock significant growth potential. Your next step should be to audit your current customer journey and identify areas where you can proactively address potential pain points.

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The bottom line

Are you ready to grow?