Rata Power Claw’s Record Sales Growth Through Industrial Marketing
Segment:
Conversion rate:
Growth rate:
//
FROM FIELD TO FUNNEL
How ROI Growth Agency engineered an omnichannel B2B campaign that turned awareness into conversions.
Rata Equipment manufactures durable attachments for the farming and contracting industries. Their Power Claw product serves the agricultural and industrial sectors with unmatched performance and versatility.
CHALLENGE
- Converting interest: (e.g. field days, word-of-mouth or enquiries) into consistent pipeline growth.
- Product complexity: buyers in the industrial/agricultural space require technical proof, reliability assurance, and risk mitigation before purchasing.
- Channel fragmentation: offline events, dealer networks, digital enquiries, and field testimonials were not fully integrated or leveraged.
- Minimal data feedback from dealer sales back into marketing decision-making.
- Marketing spend yield (ROAS) suboptimal due to drop-off mid-funnel.
- Time-to-sale long (weeks to months) due to deliberation, site visits, dealer co-ordination.
SOLUTION
Industrial marketing architecture built on omnichannel marketing and dealer integration:
- Unified funnel across search, social, video, SEO, email
- Segmentation by buyer persona (farmers, contractors, dealers)
- Messaging built around durability, versatility, and ROI
- Dealer-level activation: co-branded assets, local ad support
- Data tracking & dashboards to monitor CPL, CAC, conversions
//
CLIENTS TESTIMONIAL
//
CLIENTS TESTIMONIAL
This is the heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.