WHA’s 3x Revenue Growth in 3 Years
How ROI Growth Agency transformed an ineffective growth strategy into a high-performing B2B engine—delivering record enterprise customer growth and channel partner expansion.
WHA Workforce Health Assessors provides comprehensive occupational health services across Australia, specialising in pre-employment medicals, drug and alcohol testing, and industry-specific medical assessments. They serve major cities, regional centres, and micro communities nationwide.
CHALLENGE
After 5+ years of flat revenue, WHA needed to break through their growth plateau.
Revenue stagnant for 5+ years despite strong service delivery
Ineffective growth strategy limiting market penetration
Low website conversion rate (1%)
Weak enterprise customer acquisition
Limited channel partner network
No integrated B2B marketing approach
Difficulty reaching decision-makers in key industries across diverse geographic locations
SOLUTION
ROI Growth Agency developed a comprehensive integrated marketing strategy tailored to WHA’s B2B model and geographic spread:
Strategic Growth Planning: Complete overhaul of go-to-market strategy
Integrated B2B Marketing: Cold email outreach, Google Ads, Facebook content marketing, and advanced remarketing
Industry-Specific Content: Targeted case studies for transport, manufacturing, mining, health, and construction sectors
Channel Partner Strategy: Systematic partner recruitment and enablement program
Enterprise Targeting: Focused campaigns for large multi-site operations
Geographic Expansion: Campaigns optimized for major cities, regional centres, and micro communities
Lead Quality Focus: Qualification systems to prioritize high-value enterprise opportunities.
IMPLEMENTATION
- Market Analysis: Deep dive into WHA's competitive position and growth opportunities across target industries
- Content Marketing Engine: Industry-specific case studies, compliance guides, and thought leadership content
- B2B Outreach Campaigns: Strategic cold email sequences targeting HR, HSE, and operations decision-makers
- Paid Media Strategy: Google Ads and Facebook campaigns targeting enterprise buyers in key industries
- Advanced Remarketing: Multi-touchpoint campaigns to nurture prospects through extended B2B sales cycles
- Channel Partner Program: Recruitment campaigns, partner enablement materials, and co-marketing support
- Website Optimization: Conversion rate optimization focused on enterprise lead capture
- Sales Enablement: Marketing materials, industry-specific proposals, and case studies to support sales conversations
BUSINESS IMPACT
WHA transformed from years of stagnant growth into a high-growth B2B success story. The integrated marketing approach unlocked enterprise opportunities, expanded their channel partner network, and positioned them as the go-to provider across multiple high-value industries.
WHA now has a scalable, repeatable growth engine supporting continued expansion across Australia and into New Zealand.
Revenue growth
Website conversion rate
Enterprise customers
Channel partner growth
Ready to Break Through Your Revenue Plateau?
About ROI
Growth Agency
ROI Growth Agency helps industrial and B2B brands scale smarter with data-led omnichannel marketing strategies that connect awareness to action.
Expertise:B2B | Manufacturing |Occupational Health & Safety