AI Marketing
What’s the best targeting for Facebook ads in Australia?
Facebook’s advertising platform utilises a sophisticated algorithm that matches your ads to users based on their demographics, interests, behaviours, and connections, all while adhering to
How to create social media ad copy that converts?
Effective social media ad copy in 2026 hinges on hyper-personalisation and leveraging AI-powered predictive analytics to understand audience intent before they even click. Current systems
What’s the difference between boosting and ads?
Boosting and advertising, while both utilising social media platforms to reach potential customers, differ significantly in their scope and control. Boosting amplifies an existing post
How to use Instagram Highlights for business?
Instagram Highlights are curated collections of Stories that live permanently on your profile, displayed as circular icons below your bio. They’re a powerful tool for
What’s the best way to track social media leads?
Tracking social media leads effectively in 2026 relies on integrating your social platforms with a Customer Relationship Management (CRM) system and utilising advanced attribution modelling
How to optimize social media profiles for search?
Social media platforms are increasingly functioning as search engines themselves, meaning optimising your profiles for relevant keywords directly impacts visibility to potential customers actively seeking