From 3 Offices to 23: Fletcher’s 19-Year Growth Through Local SEO Dominance
How ROI Growth Agency’s first-ever client achieved 300x traffic growth and sustained market leadership from 2006 to 2025 – and counting.
Fletcher’s Real Estate is a leading residential real estate agency serving Melbourne and Wollongong. Since 2006, they’ve grown from a 3-office local agency to a 23-office powerhouse dominating local search results across their markets.
CHALLENGE
In 2006, when digital marketing was still emerging, Fletcher’s Real Estate had a clear vision: dominate local Google search results when homeowners were ready to sell.
Needed to be the first agency found when someone searched “sell my home in their local area”
Traditional real estate marketing (print, signage) wasn’t capturing online-first home sellers
Growing competition from larger agency networks with bigger budgets
Limited digital presence despite strong local reputation
Needed scalable growth strategy to support multi-office expansion
SOLUTION
ROI Growth Agency implemented a comprehensive local SEO-first strategy that has evolved over 19 years:
Phase 1: Early SEO Leadership (2006-2010)
- Local search dominance: First-mover advantage in Google local rankings for “sell my home” searches
- Suburb-level optimisation: Individual SEO strategies for each office location
- Content foundation: Location-specific property market insights and seller guides
Phase 2: Multi-Office Expansion (2011-2019)
- Scalable SEO framework: Systematic approach for each new office opening
- Integrated digital marketing: Google Ads, remarketing, and content marketing
- Lead generation systems: Converting traffic into home appraisal requests
Phase 3: AI & Future-Proofing (2020-2025)
- AI-powered optimisation: Predictive search behaviour and content strategies
- Record traffic growth: 3M+ annual visitors in 2025
- Future search readiness: Positioning for AI-driven search evolution (ChatGPT, AI assistants)
IMPLEMENTATION
- Local SEO Mastery: Top rankings for "real estate agent + suburb” across all 23 office locations
- Geographic Expansion Support: SEO and digital infrastructure for each new office launch
- Content Marketing Engine: Suburb-specific market reports, seller guides, and property insights
- Google Ads Strategy: Targeted campaigns for high-intent home sellers
- Advanced Remarketing: Multi-touchpoint nurturing of potential sellers
- Appraisal Funnel Optimisation: Converting online traffic into face-to-face home appraisals
- Competitive Monitoring: Staying ahead of larger agency networks and new market entrants
- Continuous Innovation: 19 years of adapting to algorithm changes, market shifts, and technology evolution
BUSINESS IMPACT
Fletcher’s Real Estate transformed from a local 3-office agency into a 23-office regional powerhouse. Their early adoption of local SEO created sustainable competitive advantages that have compounded over 19 years. While competitors come and go, Fletcher’s maintains market leadership through consistent digital innovation and a trusted partnership that has never wavered.
The longevity of this partnership demonstrates not just marketing success, but strategic alignment – ROI has been instrumental in every phase of Fletcher’s growth, from early digital adoption to today’s AI-driven future
Partnership
Traffic growth
Office expansions
Ready for a Partnership That Delivers Year After Year?
About ROI
Growth Agency
ROI Growth Agency helps industrial and B2B brands scale smarter with data-led omnichannel marketing strategies that connect awareness to action.
Expertise: Real Estate Marketing
Founded: 2006 – Fletcher’s Real Estate was our first client, and we’re still proud partners today.