Both Search Engine Optimisation (SEO) and Google Ads are valuable marketing channels in 2026, but they function very differently: Google Ads provides immediate, paid visibility

A timeframe of 6 months for seeing significant SEO results is plausible, as search engine rankings are influenced by complex algorithms and require consistent effort

Determining SEO performance relies on tracking data within platforms like Google Search Console and analysing keyword rankings using tools such as Semrush or Ahrefs; a

While high traffic indicates successful keyword ranking, zero leads or sales suggest an issue *beyond* basic Search Engine Optimisation (SEO); it points to a disconnect

Yes, recovery is possible, but a significant traffic drop following a Google algorithm update indicates a mismatch between your website’s current performance and Google’s evolving

A drop in rankings after hiring an SEO company often stems from Google’s algorithm updates, particularly its increasing sophistication in identifying and devaluing manipulative SEO

A Google Business Profile (GBP) suspension means Google has temporarily or permanently removed your profile from search results due to a violation of its guidelines;

The “Crawled – currently not indexed” status in Google Search Console, as of December 2025, indicates Googlebot has visited your pages but hasn’t yet added

Your competitor may be outranking you despite weaker content due to Google’s evolving Search Generative Experience (SGE) and its increasing reliance on RankBrain, a machine

A sudden disappearance from Google Search isn’t usually a manual penalty, but more commonly relates to indexing issues or significant changes to Google’s core algorithms,

Determining if your website has received a manual action penalty from Google Australia involves monitoring your site’s performance in Google Search results and checking for

If your website isn’t appearing in Google.com.au search results, it’s likely due to the process Google uses to discover, crawl, and index web pages –

A drop in organic traffic often signals changes in search engine rankings, and Google’s Search Generative Experience (SGE) – now widely available in Australia as

Ranking higher on Google in Australia in 2026 will increasingly rely on demonstrating Expertise, Authoritativeness, and Trustworthiness (E-A-T) to Google’s systems, particularly through structured data

Google’s AI Overviews, currently appearing at the top of select search results in Australia, are AI-generated summaries created by Google’s Gemini model to directly answer

As of December 2025, Australian small businesses should prioritise creating comprehensive, high-quality content that directly answers user questions to maximise their chances of appearing in

As of December 2025, Australian small businesses must prioritise creating comprehensive, authoritative content that directly answers user queries to perform well in Google’s evolving AI

Did you know that an estimated 97% of consumers use online searches to find local businesses? For Australian small and medium businesses (SMBs), this isn’t

Did you know that a staggering 97% of consumers use online searches to find local businesses? For Australian small and medium-sized businesses (SMBs), this isn’t

Did you know that over 90% of Australian online searches are made on Google? For small and medium businesses across the country, this isn’t just