Your Google Business Profile (GBP) categories directly influence your visibility in local search results and on Google Maps; Google uses these to understand *exactly* what

Google’s algorithms prioritise businesses that demonstrate ongoing activity and relevance within their Google Business Profile (GBP). As of early 2026, GBP updates aren’t just about

Google Business Profile (GBP) functions as your primary online presence for local search in Australia, displaying crucial information directly in Google Search and Maps results

As of early 2026, removing fake Google reviews relies on utilising Google’s flagging system combined with demonstrating a pattern of inauthentic activity, and increasingly, leveraging

Generating more Google reviews in 2026 relies heavily on automating personalised review requests and actively managing your Google Business Profile (GBP) using compliant, sophisticated marketing

Australian businesses track their Google Business Profile (GBP) performance primarily through Google’s own reporting systems, accessed directly within Google Business Profile and Google Ads, and