Google’s algorithms prioritise businesses that demonstrate ongoing activity and relevance within their Google Business Profile (GBP). As of early 2026, GBP updates aren’t just about providing information; they’re a key signal to Google that your business is active, trustworthy, and consistently delivering value to customers.
- Google Posts: Current systems include the ability to schedule posts – offers, events, product updates – up to 30 days in advance. Aim for at least one post per week.
- Photos & Videos: GBP now features enhanced visual search capabilities. Regularly upload high-quality photos (interior, exterior, team, products) and short videos – ideally weekly.
- Q&A Section: Monitor and promptly answer questions asked by potential customers. Google increasingly surfaces these in search results.
- Services/Products: Keep your services and product listings completely up-to-date with accurate descriptions and pricing.
In 2026, Australian businesses need to be particularly mindful of accurate ABN and trading name details within their GBP, as Google is increasingly verifying this information against the ABN Lookup register. Furthermore, Google’s local search algorithms are becoming more sophisticated in understanding regional nuances and seasonal trends; updating your profile to reflect these (e.g., holiday hours, seasonal promotions) is crucial for visibility. Ignoring these updates can negatively impact your local search ranking, potentially losing you customers to competitors who *are* actively managing their profiles.
Rather than navigating such complex technicalities yourself, you can simply reach out to our team. At ROI growth agency, we can take care of all this for you, optimising your Google Business Profile for maximum visibility and return on investment. Visit https://lp.roi.com.au/contact-us/ to get started.
