Generating more Google reviews in 2026 relies heavily on automating personalised review requests and actively managing your Google Business Profile (GBP) using compliant, sophisticated marketing automation. As of early 2026, Google’s algorithms prioritise recency, relevance, and volume of reviews, making a consistent strategy crucial.
- Automated Review Requests: Current systems include direct integration with Customer Relationship Management (CRM) platforms, allowing for triggered review requests post-service or purchase.
- Personalised Messaging: Platforms now feature AI-powered personalisation, tailoring review requests based on customer interaction history and service received. This significantly increases response rates.
- SMS & Email Integration: Australian consumers respond well to both channels. Compliant platforms manage opt-in/opt-out requirements under current ACMA regulations.
- Review Monitoring & Response: Real-time alerts for new reviews, enabling prompt responses – a key ranking factor.
In 2026, Australian businesses must be particularly mindful of anti-spam legislation and avoid incentivising reviews (which violates Google’s policies). Furthermore, Google’s focus on local search means optimising your GBP with accurate business information and responding to reviews directly impacts your visibility in ‘near me’ searches. The increasing use of voice search also means reviews are often read aloud, making positive sentiment even more important.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
