As of early 2026, removing fake Google reviews relies on utilising Google’s flagging system combined with demonstrating a pattern of inauthentic activity, and increasingly, leveraging advanced reputation management platforms that integrate directly with Google’s Business Profile API.
- Automated Flagging: Current systems include AI-powered review analysis within platforms like ROI.com.au, which automatically flags suspicious reviews based on language patterns, reviewer history, and IP address anomalies.
- Google Business Profile Dispute Process: You must still formally dispute the review through your Google Business Profile, providing detailed reasons for its inauthenticity.
- Verified Customer Data Integration: ROI.com.au now features direct integration with Australian CRM and POS systems, allowing us to verify legitimate customer interactions and bolster your dispute cases with concrete evidence.
- Reviewer Reporting: Identifying and reporting entire fake reviewer profiles is crucial; our platform assists in identifying connected accounts.
In 2026, the Australian Competition and Consumer Commission (ACCC) is maintaining a strong focus on misleading online reviews, meaning Google is under increased pressure to act swiftly on substantiated claims of fake reviews. Demonstrating a clear pattern of fabricated feedback – rather than isolated incidents – is key to successful removal. Furthermore, Google’s algorithms are becoming more sophisticated at detecting inauthentic activity, but proactive management remains essential for Australian businesses.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
