Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
How do I create custom dashboards in GA4?
You create custom dashboards in Google Analytics 4 (GA4) using the ‘Explore’ section, which allows you to visualise data beyond the standard pre-built reports. This
Can I customise the GA4 reports to show only the metrics I care about?
Yes, you can absolutely customise the reports in Google Analytics 4 (GA4) to display only the metrics relevant to your business needs. This is achieved
How does GA4 handle Australian privacy laws and the Privacy Act 1988?
Google Analytics 4 (GA4) addresses Australian privacy regulations, including the Privacy Act 1988, through data minimisation, user consent management, and data processing agreements, allowing Australian
Can I use GA4 without a Google Tag Manager?
Yes, you can use Google Analytics 4 (GA4) without Google Tag Manager (GTM), although it involves directly embedding GA4’s JavaScript code snippet onto your website.
How long does it take to set up GA4 for a small business?
Setting up Google Analytics 4 (GA4) for a small business can take anywhere from a few hours to several weeks, depending on the complexity of
Do I need to delete Universal Analytics when switching to GA4?
Yes, while you don’t *immediately* need to delete your Universal Analytics (UA) property, Google has ceased processing new hits for standard UA properties since 1
What’s the difference between GA4 and Universal Analytics?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms, but they collect and process data in fundamentally different ways; UA relies
Is GA4 compatible with my WordPress website?
Yes, Google Analytics 4 (GA4) is fully compatible with WordPress websites as of December 2025. Compatibility is achieved through the use of a tracking code
How do I upgrade from Universal Analytics to GA4?
Upgrading from Universal Analytics (UA) to Google Analytics 4 (GA4) isn’t a simple ‘upgrade’ – it requires setting up a new property and running it
Is GA4 free or do I need to pay for it?
Google Analytics 4 (GA4) operates on a freemium model, meaning the core functionality is available without charge, but additional features and higher data processing limits
What’s the difference between GA4 and Universal Analytics?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms, but they collect and process data in fundamentally different ways; UA relies
What is GA4 in 2026?
GA4 utilises data modelling to fill in gaps in reporting when website visitors decline to share data or are impacted by privacy restrictions, ensuring Australian
How do I track website conversions effectively in GA4 for my Australian business in 2025?
As of December 2025, tracking conversions in Google Analytics 4 (GA4) for Australian businesses is more crucial than ever for understanding customer behaviour and optimising
Are Your Digital Marketing Efforts Actually Reaching Australian Customers?
Did you know that in 2023, over 80% of Australian consumers used online channels to research products and services before purchasing? If your business isn’t
Is Your Small Business Missing Out on Customers Because of Your Website Analytics?
Did you know that an estimated 60% of Australian consumers research products and services online before making a purchase? For small and medium-sized businesses (SMBs)
Are Your Small Business Analytics Actually Driving Growth in Australia?
Did you know that only 30% of Australian businesses are confident in their ability to use data for decision-making? As Google Analytics 4 (GA4) becomes
Enhanced Conversion Tracking – Measure What Matters
GA4’s 2025 updates emphasise privacy-first measurement whilst improving data accuracy. Enhanced conversion tracking and proper attribution are crucial for understanding true campaign ROI. Understanding what
GA4’s AI-Powered Insights – Making Data Actually Useful
GA4’s 2025 updates include AI-generated insights, predictive metrics, and automated anomaly detection. These features transform raw data into actionable intelligence, saving hours of manual analysis.
Is GA4 free?
Yes, GA4 is free to use, but you may need to pay for certain advanced features or integrations, like BigQuery export, if you exceed the
What kind of data can I collect with GA4?
Google Analytics 4 (GA4) allows you to collect a wide variety of data about user interactions on your websites and mobile apps. Some of the