Yes, you can absolutely customise the reports in Google Analytics 4 (GA4) to display only the metrics relevant to your business needs. This is achieved through a combination of report editing and the creation of custom reports, allowing you to focus on the data that drives your decision-making.
As of December 2025, GA4’s reporting interface allows for significant customisation. The ‘Library’ section is central to this; here you can create and manage custom reports. You can modify existing standard reports by adding, removing, or reordering metrics and dimensions. GA4 now includes a more intuitive drag-and-drop interface for report building, making it easier to visualise data specific to your Australian business. The ‘Explorations’ feature provides even greater flexibility for ad-hoc analysis and report creation, supporting techniques like funnel analysis and pathing. Data privacy remains a key consideration, and GA4 continues to comply with Australian privacy regulations, including the Privacy Act 1988. In 2026, Google has announced further enhancements to the report sharing capabilities within GA4, allowing for easier collaboration across teams. Currently, GA4’s free tier is sufficient for most Australian small-to-medium businesses, though GA4 360 offers additional features and support for larger enterprises.
Ultimately, GA4’s customisation features empower you to build reports tailored to your specific key performance indicators, filtering out irrelevant data and providing a focused view of your website or app performance.
