Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
How to track outbound link clicks in GA4?
Tracking outbound link clicks in GA4 requires enhanced measurement and event configuration, as GA4 doesn’t automatically track users leaving your website. As of early 2026,
What’s the difference between GA4 events and conversions?
GA4 (Google Analytics 4) tracks *everything* a user does on your website as an ‘event’, and then allows you to designate specific events as ‘conversions’
How to set up GA4 for multiple websites?
Google Analytics 4 (GA4) handles multiple websites through the use of ‘data streams’ within a single GA4 property, allowing consolidated reporting and analysis across your
What are GA4 custom dimensions?
GA4 custom dimensions allow you to import data beyond the standard metrics Google Analytics 4 collects, giving you a far more personalised and insightful view
How to track PDF downloads in GA4?
Tracking PDF downloads in GA4 requires setting up event tracking – essentially, telling GA4 to register a ‘download’ whenever someone clicks a link to a
What’s the best GA4 dashboard for small business?
Google Analytics 4 (GA4) dashboards visualise your website and app data, allowing you to understand customer behaviour and marketing performance. As of early 2026, the
How to track video engagement in GA4?
GA4’s video tracking relies on enhanced measurement and custom event configuration to capture user interactions with embedded videos on your website. As of early 2026,
What are GA4 audiences and how do I create them?
GA4 audiences allow you to group users based on shared characteristics and behaviours on your website or app, enabling highly personalised marketing campaigns and a
How to connect GA4 to Google Ads?
Connecting Google Analytics 4 (GA4) to Google Ads allows you to leverage website behaviour data – like which pages customers visit and actions they take
What’s the GA4 data retention policy in Australia?
Google Analytics 4 (GA4) data retention determines how long user-level data is stored within the platform, impacting reporting and machine learning capabilities. As of early
How to track phone calls in GA4?
Tracking phone calls in GA4, as of early 2026, relies on attributing conversions to marketing efforts by linking phone calls initiated from your website or
What are GA4 explorations and when should I use them?
GA4 Explorations are a powerful, flexible analysis tool within Google Analytics 4 that allow you to go beyond standard reporting and uncover deeper insights from
How to set up cross-domain tracking in GA4?
Cross-domain tracking in Google Analytics 4 (GA4) allows you to accurately measure user journeys across multiple websites you own, presenting a unified view of customer
What’s the difference between GA4 sessions and users?
GA4 (Google Analytics 4) measures website activity in two key ways: sessions represent periods of engagement with your website, while users represent the distinct individuals
How to track form submissions in GA4?
Tracking form submissions in Google Analytics 4 (GA4) involves sending an event to GA4 when a user successfully submits a form on your website. As
Can I use GA4 and Universal Analytics together?
As of early 2026, current systems include the ability to run Google Analytics 4 (GA4) and Universal Analytics (UA) in parallel, collecting data simultaneously on
How to set up GA4 goals for lead generation?
GA4 (Google Analytics 4) goals, now called ‘Conversions’, track valuable actions on your website, like form submissions or phone calls, allowing you to measure the
What GA4 metrics should I track for my business?
Google Analytics 4 (GA4) uses a data-driven attribution model, meaning it attempts to distribute credit for conversions across all touchpoints in a customer’s journey, rather
How to track e-commerce in GA4 for Australian stores?
Google Analytics 4 (GA4) e-commerce tracking works by sending data about transactions and user behaviour on your online store to Google’s servers, allowing you to
What’s the best way to organize GA4 properties?
Google Analytics 4 (GA4) properties function as containers for data streams from your websites and apps, allowing you to segment and analyse performance across different