Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
How does GA4’s event-based model work for small businesses?
Google Analytics 4 (GA4), as of December 2025, tracks user interactions as ‘events’ rather than traditional ‘pageviews’ – meaning any interaction a user has with
Does GA4 track users without cookies?
Yes, Google Analytics 4 (GA4) is designed to track users even when cookies are blocked or unavailable, utilising a combination of modelling and privacy-preserving techniques.
Can I track user interactions across multiple websites or apps with GA4?
Yes, Google Analytics 4 (GA4) allows you to track user interactions across multiple websites and apps using a system called ‘User-ID’ and, increasingly, through Google
What kind of data can I collect with GA4?
Google Analytics 4 (GA4), as of December 2025, collects both website and app data to provide a unified view of customer journeys, moving beyond the
Can I compare data from different time periods in GA4?
Yes, you can absolutely compare data from different time periods in Google Analytics 4 (GA4). GA4 achieves this through its built-in comparison features and the
How do I filter out internal traffic in GA4?
Filtering out internal traffic in Google Analytics 4 (GA4) involves identifying and excluding data generated by your own team accessing your website, ensuring your analytics
Can I schedule automated reports in GA4?
Yes, you can schedule automated reports in Google Analytics 4 (GA4) as of December 2025. This functionality utilises GA4’s Data API and integrations with tools
How do I create custom dashboards in GA4?
You create custom dashboards in Google Analytics 4 (GA4) using the ‘Explore’ section, which allows you to visualise data beyond the standard pre-built reports. This
Can I customise the GA4 reports to show only the metrics I care about?
Yes, you can absolutely customise the reports in Google Analytics 4 (GA4) to display only the metrics relevant to your business needs. This is achieved
How does GA4 handle Australian privacy laws and the Privacy Act 1988?
Google Analytics 4 (GA4) addresses Australian privacy regulations, including the Privacy Act 1988, through data minimisation, user consent management, and data processing agreements, allowing Australian
Can I use GA4 without a Google Tag Manager?
Yes, you can use Google Analytics 4 (GA4) without Google Tag Manager (GTM), although it involves directly embedding GA4’s JavaScript code snippet onto your website.
How long does it take to set up GA4 for a small business?
Setting up Google Analytics 4 (GA4) for a small business can take anywhere from a few hours to several weeks, depending on the complexity of
Do I need to delete Universal Analytics when switching to GA4?
Yes, while you don’t *immediately* need to delete your Universal Analytics (UA) property, Google has ceased processing new hits for standard UA properties since 1
What’s the difference between GA4 and Universal Analytics?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms, but they collect and process data in fundamentally different ways; UA relies
Is GA4 compatible with my WordPress website?
Yes, Google Analytics 4 (GA4) is fully compatible with WordPress websites as of December 2025. Compatibility is achieved through the use of a tracking code
How do I upgrade from Universal Analytics to GA4?
Upgrading from Universal Analytics (UA) to Google Analytics 4 (GA4) isn’t a simple ‘upgrade’ – it requires setting up a new property and running it
Is GA4 free or do I need to pay for it?
Google Analytics 4 (GA4) operates on a freemium model, meaning the core functionality is available without charge, but additional features and higher data processing limits
What’s the difference between GA4 and Universal Analytics?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms, but they collect and process data in fundamentally different ways; UA relies
What is GA4 in 2026?
GA4 utilises data modelling to fill in gaps in reporting when website visitors decline to share data or are impacted by privacy restrictions, ensuring Australian
How do I track website conversions effectively in GA4 for my Australian business in 2025?
As of December 2025, tracking conversions in Google Analytics 4 (GA4) for Australian businesses is more crucial than ever for understanding customer behaviour and optimising