Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
How to track scroll depth in GA4?
Scroll depth tracking in GA4 measures how far down a user scrolls on a webpage, providing insights into content engagement and identifying potential drop-off points.
What’s the best way to learn GA4 in Australia?
Google Analytics 4 (GA4) is a data analytics platform that tracks website and app activity, providing insights into customer behaviour and marketing performance. As of
How to set up enhanced measurement in GA4?
Enhanced measurement in Google Analytics 4 (GA4) automatically tracks valuable user interactions on your website without requiring manual event coding, providing deeper insights into customer
What are GA4 key events (conversions)?
GA4 key events, or conversions, are specific user actions on your website that you deem valuable to your business – think a completed purchase, a
How to track social media traffic in GA4?
GA4 (Google Analytics 4) tracks social media traffic by utilising UTM parameters added to the links you share on platforms like Facebook, Instagram, and LinkedIn.
What’s the GA4 attribution model?
The GA4 attribution model determines how credit for a conversion (like a sale or enquiry) is assigned to the different marketing touchpoints a customer interacted
How to troubleshoot GA4 tracking issues?
Google Analytics 4 (GA4) tracking relies on a JavaScript tag placed on your website to collect user interaction data and send it to Google’s servers
What GA4 reports are most useful for marketing?
Google Analytics 4 (GA4) works by tracking user interactions – clicks, page views, form submissions – across your website and apps, then presenting this data
How to track outbound link clicks in GA4?
Tracking outbound link clicks in GA4 requires enhanced measurement and event configuration, as GA4 doesn’t automatically track users leaving your website. As of early 2026,
What’s the difference between GA4 events and conversions?
GA4 (Google Analytics 4) tracks *everything* a user does on your website as an ‘event’, and then allows you to designate specific events as ‘conversions’
How to set up GA4 for multiple websites?
Google Analytics 4 (GA4) handles multiple websites through the use of ‘data streams’ within a single GA4 property, allowing consolidated reporting and analysis across your
What are GA4 custom dimensions?
GA4 custom dimensions allow you to import data beyond the standard metrics Google Analytics 4 collects, giving you a far more personalised and insightful view
How to track PDF downloads in GA4?
Tracking PDF downloads in GA4 requires setting up event tracking – essentially, telling GA4 to register a ‘download’ whenever someone clicks a link to a
What’s the best GA4 dashboard for small business?
Google Analytics 4 (GA4) dashboards visualise your website and app data, allowing you to understand customer behaviour and marketing performance. As of early 2026, the
How to track video engagement in GA4?
GA4’s video tracking relies on enhanced measurement and custom event configuration to capture user interactions with embedded videos on your website. As of early 2026,
What are GA4 audiences and how do I create them?
GA4 audiences allow you to group users based on shared characteristics and behaviours on your website or app, enabling highly personalised marketing campaigns and a
How to connect GA4 to Google Ads?
Connecting Google Analytics 4 (GA4) to Google Ads allows you to leverage website behaviour data – like which pages customers visit and actions they take
What’s the GA4 data retention policy in Australia?
Google Analytics 4 (GA4) data retention determines how long user-level data is stored within the platform, impacting reporting and machine learning capabilities. As of early
How to track phone calls in GA4?
Tracking phone calls in GA4, as of early 2026, relies on attributing conversions to marketing efforts by linking phone calls initiated from your website or
What are GA4 explorations and when should I use them?
GA4 Explorations are a powerful, flexible analysis tool within Google Analytics 4 that allow you to go beyond standard reporting and uncover deeper insights from