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Know what you dont
Answer Engine Optimisation
Answer Engine Optimisation – FAQ’s
Get Your Brand Into AI Conversations
ChatGPT, Claude, and Gemini are replacing Google for millions of searches daily. If AI assistants don’t mention your brand, you’re invisible to a growing market.
Competitive edge: Getting cited by LLMs, entity optimisation, measuring AI visibility, and positioning ahead of competitors.
Expert guidance on: Entity building and optimisation, citation strategies that work, measuring your AI visibility across platforms, and staying ahead of competitors in AI search.
Do Australians prefer AI search or Google search?
December 18, 2025
As of December 2025, Google Search remains the dominant search engine in Australia, however, adoption of AI-powered search experiences – primarily through Google’s Search Generative
What is the difference between AI search and traditional search?
December 18, 2025
Traditional search, like Google Search as of December 2025, primarily matches keywords in a query to keywords on webpages, ranking results based on factors like
What’s the difference between SEO and GEO?
December 17, 2025
SEO (Search Engine Optimisation) focuses on improving a website’s ranking in *all* search results, while GEO (Geographic Optimisation), now commonly referred to as Local SEO