SEO
SEO Questions From The Field – Answered By Experts With 20+ Years In Australia
Two Decades of Australian SEO Experience
Search engine optimisation in Australia has distinct characteristics that separate it from other markets. These answers are based on over 20 years of SEO implementation across Australian businesses, from local service providers to national brands operating across multiple cities.
Addressing Real Australian Business Challenges
The questions here reflect actual challenges faced by Australian companies. Local search dynamics in Sydney differ from Melbourne, Brisbane, or Perth. National businesses face different optimisation requirements than location-specific operations. Industry sectors from professional services to retail, hospitality to trades each present unique SEO considerations.
These responses address those specific scenarios based on proven results across hundreds of Australian websites and campaigns.
Strategic and Technical Depth
The content covers both strategic SEO direction and technical implementation. Questions range from fundamental ranking factors through to complex technical issues, local search optimisation for specific Australian markets, competitive analysis, algorithm update impacts, and industry-specific strategies.
Each answer is written for business owners, marketing managers, and decision-makers who need to understand what will actually move their search rankings and drive qualified traffic. The focus is on strategies that have demonstrated results in the Australian market, not theoretical approaches or overseas case studies with limited local relevance.
This is professional SEO guidance from practitioners who have optimised Australian websites since before Google dominated the market.
How to do keyword research for Australian market?
Keyword research for the Australian market in 2026 centres around understanding search intent and utilising advanced semantic analysis to identify commercially valuable terms Australians are
What’s the difference between on-page and off-page SEO?
On-page and off-page SEO are the two core pillars of improving your website’s visibility in Google Search results. On-page SEO focuses on optimising elements *within*
How long does SEO take to work in Australia?
Search Engine Optimisation (SEO) works by improving your website’s relevance to specific search queries, signalling this relevance to search engines like Google Australia, and building
What SEO tactics stopped working in 2026?
Pages with little original value, even if keyword-optimised, are consistently demoted. Private Blog Networks (PBNs): Google’s link analysis now effectively identifies and devalues links from
How to optimize for ChatGPT and AI search engines in 2026?
As of early 2026, ChatGPT and other AI search engines like Perplexity AI are increasingly relying on semantic understanding and structured data to deliver relevant
I’m blogging weekly but getting zero traffic – why?
Search engines like Google don’t automatically discover and rank new blog posts; they rely on a complex system of crawling, indexing, and ranking signals, with
Is SEO dead in 2026?
As of early 2026, Search Engine Optimisation (SEO) isn’t ‘dead’, but it’s fundamentally changed. Modern SEO relies on demonstrating genuine expertise, authority, and trustworthiness (E-E-A-T)
Can I do SEO myself or should I hire an expert?
Search Engine Optimisation (SEO) works by improving your website’s relevance to specific search queries, signalling this relevance to search engines like Google, and ultimately increasing
Can I do SEO myself or should I hire an expert?
Search Engine Optimisation (SEO) works by improving your website’s relevance to specific search queries, signalling this relevance to search engines like Google, and ultimately increasing
Can I do SEO myself or should I hire an expert?
Search Engine Optimisation (SEO) works by improving your website’s relevance to specific search queries, signalling this relevance to search engines like Google, and ultimately increasing
My traffic dropped after a Google update – how do I recover?
Google’s ranking algorithms are constantly evolving to deliver the most relevant and high-quality results to Australian searchers; updates assess hundreds of factors, and a drop
Why isn’t my new website ranking in Australia?
Your new website isn’t ranking in Australia because Google’s search algorithms prioritise websites demonstrating relevance, authority, and a positive user experience, and these signals take
What’s technical SEO?
Technical SEO focuses on helping search engines – like Google Australia, which processes over 96% of Australian searches as of December 2025 – crawl, understand,
How to optimise for voice search in Australia 2026?
Optimising for voice search in Australia 2026 relies heavily on structured data implementation and the increasing sophistication of Google’s Knowledge Graph, which powers voice responses
Do social media posts help SEO in 2026?
As of December 2025, social media posts do not directly influence Google’s organic search rankings in Australia, but they contribute to a broader ‘web of
How to get featured snippets in Australia?
Featured snippets in Google Search display concise answers to user queries directly on the search results page, drawing content from webpages. Achieving a featured snippet
What’s E-E-A-T in SEO 2026?
E-E-A-T – Experience, Expertise, Authoritativeness, and Trustworthiness – remains a core component of Google’s search quality rating guidelines heading into 2026, but its evaluation is
How to check my SEO in Australia?
You can check your Search Engine Optimisation (SEO) performance in Australia using platforms like Semrush, which as of December 2025, provides data specifically tailored to
Can AI content rank on Google in Australia 2026?
Yes, AI-generated content can rank on Google in Australia in 2026, but ranking is determined by Google’s search quality guidelines – not *how* the content
What’s better – long or short content for SEO in 2026?
As of December 2025, Google’s ranking systems continue to prioritise content that comprehensively addresses a searcher’s query, but the optimal length isn’t fixed; instead, Google’s