Location extensions automatically show your business address, a map marker, and a phone number with your Google Ads, making it easier for nearby customers to find and contact you. As of early 2026, these extensions are crucial for Australian businesses wanting to capture local search traffic.
- Google Business Profile Sync: Current systems include seamless integration with your Google Business Profile (formerly Google My Business). Accurate and up-to-date information here is *essential* for location extensions to function correctly.
- Location Asset Groups: Now features the ability to create dedicated location asset groups, allowing you to bid differently based on the physical location of your customers.
- Store Visit Conversions: Google Ads in 2026 can track ‘store visits’ – when a customer clicks your ad and then physically visits your store – providing valuable data on ad performance.
- Lead Form Extensions: Combine location extensions with lead form extensions to capture contact details directly from potential customers searching nearby.
In Australia, ensuring compliance with ACCC guidelines regarding accurate business information is paramount. Incorrect addresses or phone numbers can lead to penalties and damage your brand reputation. Furthermore, the increasing use of mobile search in regional areas means optimising for ‘near me’ searches is more important than ever. Location extensions are a key component of this strategy.
Instead of navigating the complexities of Google Ads location settings and ensuring ongoing compliance, let ROI.com.au handle it for you. We can take care of all this for you. Contact our team today to discuss how we can optimise your Google Ads for local success.
