AI Marketing
AI & Marketing in Australia – Latest info & FAQ’s
Adapt or Watch Competitors Pull Ahead: From content creation and audience segmentation to predictive analytics and automated personalisation, AI is changing how marketing works. Adapt or fall behind.
Implementation roadmap: Practical AI applications, ROI by use case, implementation priorities, and avoiding AI hype vs AI value.
Practical AI adoption: Use cases with proven ROI, measuring real AI impact, prioritising implementation based on your business, and cutting through AI hype to find actual value.
Who uses Perplexity AI in Australia?
As of December 2025, Perplexity AI is used by a growing number of Australian businesses, particularly those in marketing, research, and content creation, as an
Is Perplexity popular in Australia compared to ChatGPT?
As of December 2025, ChatGPT maintains significantly higher overall usage and brand recognition in Australia compared to Perplexity, though Perplexity’s adoption is growing, particularly amongst
What is Perplexity AI and how is it used in Australia?
Perplexity AI is an answer engine powered by large language models (LLMs) – currently utilising models like OpenAI’s GPT-4o and others – that provides concise
Do Australians trust AI for important decisions?
Currently, Australian trust in AI for critical decisions is cautiously developing, with acceptance varying significantly by sector and application. A key factor influencing this is
How is AI being used in Australia for work and business?
Artificial intelligence is increasingly integrated into Australian workplaces and businesses, automating tasks, enhancing decision-making, and creating new capabilities. A prominent example is the use of
Which age groups are using AI the most in Australia?
Currently, in December 2025, the 25-34 and 35-44 age demographics are demonstrating the highest adoption rates of AI-powered tools in Australia, primarily driven by their