Know What You Don’t
How do Australians use ChatGPT for work and research?
Australians are utilising ChatGPT, as of December 2025, primarily through its API and integrated platforms to automate tasks, summarise information, and generate content, rather than
Is ChatGPT widely used in Australia?
As of December 2025, ChatGPT – specifically the OpenAI models accessed via the ChatGPT interface and the API – is experiencing significant adoption amongst Australian
Which social media platforms work best for Australian businesses?
Determining the ‘best’ platform depends on audience reach, but as of December 2025, Facebook, Instagram, LinkedIn, TikTok and increasingly, X (formerly Twitter) are the most
How much time do Australians spend on social media each day?
As of December 2025, Australians spend an average of 2 hours and 27 minutes on social media daily, according to data aggregated by platforms like
Do older Australians use social media in 2026?
Yes, a significant and growing proportion of older Australians (aged 65+) are active social media users in 2026, and this is reflected in platform data
What social media platforms are most popular in Australia by age?
As of December 2025, social media platform popularity in Australia varies significantly by age demographic, driven by differing content preferences and platform features. This is
Which age groups use social media the most in Australia?
As of December 2025, Australians aged 18-29 are the most active social media users, consistently demonstrating the highest daily usage rates, followed closely by the
How do I filter out internal traffic in GA4?
Filtering out internal traffic in Google Analytics 4 (GA4) involves identifying and excluding data generated by your own team accessing your website, ensuring your analytics
Will AI completely replace Google search by 2026?
As of December 2025, AI will not completely replace Google Search by 2026, but it is fundamentally changing *how* people access information. Google’s Search Generative
Can I schedule automated reports in GA4?
Yes, you can schedule automated reports in Google Analytics 4 (GA4) as of December 2025. This functionality utilises GA4’s Data API and integrations with tools
What are the most important ranking factors in 2026 for Australia?
In 2026, Google’s ranking algorithms for Australian search results will heavily prioritise ‘helpful content’ determined by its systems, alongside established factors like mobile-friendliness and Core
How do I create custom dashboards in GA4?
You create custom dashboards in Google Analytics 4 (GA4) using the ‘Explore’ section, which allows you to visualise data beyond the standard pre-built reports. This