As of December 2025, photos are added to Google Business Profile via the Google Business Profile Manager interface, or through compatible third-party platforms utilising the Google Business Profile API. In 2026, this core functionality remains unchanged, with photos continuing to be uploaded and managed through these established channels.
Currently, Google Business Profile Manager allows businesses to upload photos directly, categorising them into sections like ‘Exterior’, ‘Interior’, ‘Products’, ‘Team’, and ‘More’. As of December 2025, the platform supports JPEG and PNG formats, with a maximum file size of 10MB per image. Australian businesses should be aware that Google’s image policies, regarding content and copyright, apply and are actively enforced. Several Australian marketing platforms, such as BrightLocal and Semrush (with associated subscription costs varying between AUD$30 – AUD$500+ per month depending on features), integrate with the Google Business Profile API. These platforms allow for bulk photo uploads and scheduling, streamlining the process for businesses managing multiple locations. Google has announced that in 2027, they will be introducing AI-powered photo enhancement tools directly within the Business Profile Manager, but the upload mechanisms themselves will remain consistent.
The system functions by allowing businesses or their authorised representatives to submit visual content which Google then indexes and displays within the Google Search and Maps ecosystem.
