Know What You Don’t
What SEO tactics from 2025 will stop working in 2026?
Keyword stuffing and exact-match anchor text, while still yielding *some* results as of December 2025, will significantly decrease in effectiveness in 2026 due to Google’s
Can I track user interactions across multiple websites or apps with GA4?
Yes, Google Analytics 4 (GA4) allows you to track user interactions across multiple websites and apps using a system called ‘User-ID’ and, increasingly, through Google
What are Facebook Shop features in Australia 2026?
As of December 2025, Facebook Shop in Australia functions as an integrated e-commerce platform allowing businesses to showcase and sell products directly on Facebook and
Can AI help reduce email unsubscribes in Australia?
Yes, AI is increasingly used to reduce email unsubscribes in Australia by personalising email content and send times based on individual subscriber behaviour, thereby increasing
Can you rank in both Google and ChatGPT in Australia?
Yes, it’s possible for Australian businesses to have content appear in both Google’s search results and as responses generated by ChatGPT, though the mechanisms for
How to add photos to Google Business Profile in 2026?
As of December 2025, photos are added to Google Business Profile via the Google Business Profile Manager interface, or through compatible third-party platforms utilising the
What’s Quality Score in Google Ads?
Quality Score in Google Ads is an estimate of the quality of your ads, keywords, and landing pages. It’s a diagnostic tool used by Google
ChatGPT vs traditional SEO in Australia?
ChatGPT, as a large language model, and traditional Search Engine Optimisation (SEO) are fundamentally different approaches to online visibility; SEO focuses on improving a website’s
Can you schedule ChatGPT ads in 2026?
As of December 2025, directly scheduling advertisements *within* ChatGPT itself isn’t possible. Advertising connected to ChatGPT functionality currently operates through platforms like Microsoft Advertising and
How to fact-check ChatGPT SEO advice in 2026?
Fact-checking ChatGPT’s SEO advice in 2026 relies heavily on utilising dedicated Search Engine Results Page (SERP) data platforms, as ChatGPT’s knowledge cut-off remains prior to
Will AI take marketing jobs in Australia 2026?
AI is unlikely to *take* marketing jobs outright in Australia in 2026, but will significantly alter the skills required, primarily through automation of tasks currently
Is traditional SEO dying or evolving in 2026?
Traditional SEO isn’t dying, but it’s fundamentally evolving in 2026 as search engines increasingly rely on semantic understanding and AI-powered ranking factors, shifting focus from