As of December 2025, enabling Google Business Profile (GBP) messaging in 2026 continues to function through direct integration with either the GBP interface itself, or via a Google Cloud-approved Business Message partner platform, allowing customers to initiate conversations directly from your Google Search and Maps listings.
Currently, the core mechanism relies on verifying your business within GBP and then activating the messaging feature. In 2026, this process remains unchanged. However, Australian businesses increasingly utilise third-party platforms like Podium, Yext, or MessageBird – all integrated with Google’s Business Message API – to manage GBP messaging alongside other communication channels like SMS and live chat. These platforms now include features like automated responses, chatbot integration, and centralised inbox management. Google’s rollout of Business Message features, including richer media support and advanced analytics, continues in Australia, with compliance adhering to Australian Consumer Law regarding electronic communications. Pricing for these partner platforms varies, typically based on message volume or user subscriptions. Google does not directly charge for enabling the messaging feature within GBP itself, but partner platform costs apply.
Ultimately, Google Business Profile messaging operates by connecting your business listing to a communication system, either directly or through a third-party provider, facilitating real-time customer interaction.
