Know What You Don’t
How will Google’s AI Overviews affect my website traffic in 2026?
Google’s AI Overviews, as of December 2025, function by directly answering search queries within the Google Search Results Page (SERP) using generative AI, potentially reducing
Does GA4 track users without cookies?
Yes, Google Analytics 4 (GA4) is designed to track users even when cookies are blocked or unavailable, utilising a combination of modelling and privacy-preserving techniques.
How does YouTube Shorts work for business in Australia?
YouTube Shorts functions as a vertically-oriented video format within the YouTube platform, designed for short-form content, and as of December 2025, Australian businesses can utilise
How to use AI for abandoned cart emails in Australia 2026?
AI is now integrated into many Australian e-commerce marketing platforms to personalise abandoned cart email sequences, moving beyond simple timed reminders to dynamically adjust content
What content format works best for GEO in 2026?
Short-form video, specifically utilising platforms like TikTok and Instagram Reels, is currently demonstrating the strongest performance for Geo-targeted marketing in Australia as of December 2025,
Can I have multiple Google Business Profiles in Australia?
Yes, you can have multiple Google Business Profiles (GBPs) in Australia, but only if each profile represents a distinct business location offering different services or
How to get more clicks on Google Ads in Australia?
Increasing clicks on Google Ads in Australia relies on improving your ad’s visibility and relevance to users searching on Google. This is primarily achieved through
Will ChatGPT kill Google in Australia 2026?
It’s unlikely ChatGPT will ‘kill’ Google in Australia by 2026, but it will significantly alter how Australians access information and, consequently, how businesses are found
What conversion tracking will ChatGPT ads offer?
As of December 2025, ChatGPT ads, managed through the OpenAI advertising platform and integrated with major Demand-Side Platforms (DSPs) used by Australian agencies, offer conversion
How to prepare my Australian business for ChatGPT advertising in 2026?
Preparing for ChatGPT advertising in 2026 involves understanding how platforms like Microsoft Advertising are integrating large language models (LLMs) – including OpenAI’s GPT-4 – to
Can ChatGPT optimise old content for SEO in Australia?
Yes, ChatGPT, as of December 2025, can assist in optimising existing website content for Search Engine Optimisation (SEO) in Australia by analysing text and suggesting
How to use AI for social media posts in 2026?
In 2026, Australian businesses are increasingly utilising integrated AI capabilities within marketing platforms like Hootsuite and Sprout Social, as well as dedicated AI tools such