As of December 2025, direct integration between ChatGPT (specifically, ad campaigns generated *within* the ChatGPT platform) and Google Ads in Australia is not a native feature, however, several pathways facilitate campaign creation and optimisation leveraging ChatGPT’s capabilities alongside Google Ads.
Currently, integration occurs via third-party marketing platforms and APIs. Tools like Jasper.ai, Scalenut, and others now include direct connections to Google Ads accounts. These platforms utilise ChatGPT’s large language model to generate ad copy variations, keyword suggestions, and even draft responsive search ad assets. Users input campaign parameters (target audience, budget, location – including Australian regions), and the platform outputs content ready for upload to Google Ads. Google’s Performance Max campaigns, which utilise AI for automated bidding and placement, can benefit from ChatGPT-generated creative assets. Google’s own AI-powered features within Google Ads, such as automated ad variations and performance-based headlines, are distinct from ChatGPT-generated content but operate on similar principles. Australian businesses should be aware of Google Ads policies regarding AI-generated content, ensuring compliance with guidelines around originality and accuracy. Pricing for these integrated platforms varies, typically based on usage or subscription tiers.
Essentially, ChatGPT doesn’t *directly* feed into Google Ads, but acts as a powerful content creation engine that marketers can use to populate and enhance campaigns within the Google Ads ecosystem.
