Know What You Don’t
What’s better GEO or SEO in 2026?
In 2026, neither GEO (Geographic SEO) nor SEO (Search Engine Optimisation) is inherently ‘better’; they are increasingly intertwined and function as complementary components of a
Why aren’t people finding my business on Google in Australia?
Your business may not be appearing in Google Search results in Australia because Google primarily uses a system called RankBrain, combined with its core algorithm,
Is $500 a month enough for Google Ads in Australia 2026?
Whether $500 AUD per month is sufficient for Google Ads in Australia in 2026 depends entirely on the competitiveness of your target keywords and industry,
Can businesses use custom audiences on ChatGPT?
As of December 2025, businesses can utilise custom audiences within ChatGPT through integrations with major Customer Data Platforms (CDPs) and marketing automation tools, primarily via
Can ChatGPT ads integrate with Google Ads in Australia?
As of December 2025, direct integration between ChatGPT (specifically, ad campaigns generated *within* the ChatGPT platform) and Google Ads in Australia is not a native
Will Google detect ChatGPT content in Australia?
As of December 2025, Google’s systems are increasingly capable of identifying content generated by large language models like ChatGPT, though detection isn’t a simple ‘yes’
Are AI tools affordable for small business in Australia 2026?
As of December 2025, many AI-powered marketing tools are becoming increasingly affordable for Australian small businesses, largely due to the rise of Software-as-a-Service (SaaS) models
How do I rank for “near me” searches across multiple Australian cities?
Ranking for “near me” searches across multiple Australian cities relies heavily on optimising your Google Business Profile (GBP) and leveraging Google’s Local Services Ads (LSA)
How accurate is GA4 real-time data?
GA4’s real-time reporting provides near real-time data, but it’s important to understand it’s not a precise, minute-by-minute reflection of website or app activity. The system
What are TikTok ads features in 2026?
As of December 2025, TikTok’s advertising platform operates as a self-serve system, allowing Australian businesses to create and manage campaigns directly, or through approved agency
Can AI segment customers automatically in 2026?
Yes, AI can automatically segment customers in 2026, primarily through machine learning algorithms within marketing platforms that analyse customer data to identify distinct groups based
How to optimise for Google AI Overviews in Australia?
Optimising for Google AI Overviews in Australia centres on providing Google’s systems with highly structured data about your content, enabling it to be directly featured