Yes, AI can create dynamic email content in Australia as of December 2025, primarily through integration with marketing automation platforms. This functionality relies on AI algorithms analysing data to personalise email elements – subject lines, body copy, images, and offers – for each recipient, rather than sending a static, identical message to everyone.

Currently, platforms like Salesforce Marketing Cloud, HubSpot, and ActiveCampaign – all widely used by Australian SMEs – now include AI-powered content generation tools. These tools typically work by connecting to a business’s customer data platform (CDP) or CRM. The AI then segments audiences based on attributes like purchase history, website behaviour, location (important for Australian regional variations), and demographic data. In December 2025, these platforms utilise generative AI models to create multiple content variations, A/B testing them automatically to optimise for open rates and conversions. Some platforms also offer AI-driven product recommendation blocks, dynamically displaying items a customer is likely to purchase. Compliance with Australian privacy laws, including the Privacy Act 1988 and the Spam Act 2003, remains the responsibility of the business using these tools; platforms provide features to assist with consent management and unsubscribe processes. Announced updates for 2027 include more sophisticated AI capable of generating entirely new email templates based on brand guidelines.

Essentially, AI functions as a content engine, using data to tailor email messaging to individual customers in real-time.