Know What You Don’t
Will traditional SEO die because of AI in 2026?
Traditional SEO won’t ‘die’ in 2026, but its function is evolving significantly due to the increasing capabilities of AI-powered search experiences; the core mechanism of
Do I need a website for Google Business Profile in Australia?
No, a website is not *technically* required to create and maintain a Google Business Profile (GBP) in Australia as of December 2025, however, a website
How to write good Google Ads copy in Australia?
Good Google Ads copy in Australia, as of December 2025, relies on leveraging Google’s automated ad creation and quality scoring systems, primarily through Responsive Search
Will ChatGPT ads work with attribution models?
As of December 2025, ChatGPT ads – specifically those run through platforms like Microsoft Advertising (which integrates with ChatGPT) and emerging direct-to-ChatGPT advertising options –
Will ChatGPT ads be personalised in Australia 2026?
As of December 2025, ChatGPT advertising, delivered through platforms like Microsoft Advertising and potentially directly via OpenAI in 2026, will likely utilise personalisation techniques in
How to use ChatGPT for FAQ schema?
ChatGPT, as of December 2025, can assist in generating the structured data required for FAQ schema markup, which helps search engines like Google understand and
Can I rank in Sydney if my business is based in Melbourne?
Yes, you can rank in Sydney even with a Melbourne-based business, but it relies on demonstrating relevance to Sydney-based searchers through Google’s understanding of your
Can I export data from GA4 to Excel or Google Sheets?
Yes, you can export data from Google Analytics 4 (GA4) to both Microsoft Excel and Google Sheets as of December 2025, although the methods differ
Is AI better than hiring a human in Australia?
Determining whether AI is ‘better’ than a human hire in Australia depends on the task, but AI-powered marketing platforms, like the now widely adopted ‘MarketWise’
How do I compete with Yelp, True Local, and Product Review in Australian search?
Competing with established review platforms in Australian search results requires leveraging Google’s Business Profile (GBP) ecosystem, specifically its integration with Google Search and Google Maps,
How often does GA4 update its data?
Google Analytics 4 (GA4) data isn’t updated in real-time; instead, it’s processed in near real-time with varying degrees of finalisation, as of December 2025. The
What social media scheduling tools work in Australia 2026?
Social media scheduling tools function by allowing users to pre-program content to be published automatically across various social media platforms, eliminating the need for manual,