Your AI search download · November 2026
ChatGPT now has business profiles. Is your website ready?
OpenAI has launched its answer to Google Business Profile. Australian access is still unclear, so get ready now and be first in line.
Ewan Watt, Founder & CEO, ROI Growth Agency · 11 November 2026
OpenAI built its own version of Google Business Profile
- ChatGPT launched business profiles in beta on 10 November 2026.
- Businesses claim and update their profile in a new Business Hub.
- You can see how often ChatGPT mentions you and how many people click through to your website.
- Some US online businesses can also add their own chatbot inside ChatGPT.
- Australian access is unclear. Mumbrella reports that an Australian agency was put on a waitlist when it tried to register, and OpenAI says availability depends on location, business type and verification.
- ChatGPT still builds most of its picture of a business from the open web and listings such as Google, Apple, Meta and Yelp.
It works differently to Google Business Profile
Verified, not assumed
Claim your business in Business Hub and prove you're authorised to manage it. Verification includes an identity check, so allow some lead time.
Update the details yourself
Edit your description, website, products and services. Online stores can add product feeds with current prices and stock. OpenAI reviews updates, and ChatGPT can still draw on other sources.
Numbers on how you're found
See mentions, website clicks and the topics that come up, covering the previous 28 days.
Your own chatbot, US only for now
Eligible US online businesses can publish a Business Agent that answers customer questions and is clearly labelled as theirs.
The big difference from Google Business Profile: your business can answer questions inside ChatGPT. With a Business Agent, customers ask your business directly and it answers from the information you provide. It's for eligible US online businesses for now. When it reaches Australia, your answers need to be ready. Get your FAQs set up now.
Customer conversations stay private. Businesses see totals and topics, not the chats themselves. For online businesses, a mention only counts when ChatGPT references your website, and naming your brand alone does not.
ChatGPT recommends the businesses it can understand
- Change has arrived. ChatGPT is now part of how customers find businesses, the way the Yellow Pages once was.
- Your website needs to be optimised for AI. ChatGPT recommends the businesses it can understand from their website and listings. Check your AI website optimisation basics, and make sure your Google, Apple, Meta and Yelp details match.
- Get your FAQs set up now. Write clear answers to the questions customers ask most, on your website, ready for ChatGPT and for your own Business Agent.
If you don't act now, you're falling behind.
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