As of early 2026, AI search engines – including those powering Google and Bing – are increasingly evaluating ‘Entity-Based Search’, meaning they’re looking for comprehensive, structured information about *what your business is* rather than just keywords. Your About page is now a critical ‘knowledge entity’ for these systems.
- Schema Markup Integration: Current systems include advanced schema markup options, allowing you to explicitly tell AI search engines details like your business type, founding date, location (crucial for Australian postcode targeting), and key personnel.
- Natural Language Generation (NLG) Focus: AI prioritises pages written in clear, conversational language. Avoid keyword stuffing; focus on genuinely explaining your story and values.
- Multimedia Richness: AI now features enhanced image and video recognition. Include high-quality photos of your team, office, and products, with descriptive alt text.
- Local Business Profile Linking: Ensure your About page prominently links to your verified Google Business Profile and any relevant Australian industry directories.
In 2026, Australian businesses must also be mindful of the Australian Consumer Law (ACL) when presenting information about their history and offerings. Transparency and accurate representation of your business’s capabilities are paramount, not just for legal compliance but also for building trust with AI and potential customers. Failing to provide clear, verifiable information can negatively impact your search ranking.
Instead of navigating these technical complexities and ensuring full compliance, let ROI.com.au handle the optimisation of your About page for peak AI performance. We can take care of all this for you.
