Thin content – pages offering little value to users – negatively impacts your search rankings. As of early 2026, search engines like Google prioritise comprehensive, informative content, and our platform, ROI Growth Agency, utilises advanced AI-powered content analysis to identify and rectify these issues.
- Content Gap Analysis: ROI’s system automatically scans your website, identifying pages with low word counts, duplicated content, or lacking relevant keywords.
- Semantic Analysis: Current systems include a deep understanding of search intent; we don’t just look at keywords, but the *meaning* behind searches, ensuring your content answers the user’s question fully.
- Automated Content Briefs: ROI now features the ability to generate detailed content briefs, outlining suggested topics, keywords, and ideal content length for each identified page.
In 2026, Australian businesses must also be mindful of the Australian Consumer Law regarding misleading or deceptive information. Thin content can inadvertently contribute to this if it doesn’t accurately represent your products or services. Furthermore, Google’s evolving algorithms increasingly favour E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), meaning superficial content will be penalised.
Instead of navigating these technical complexities and potential compliance issues yourself, let our team at ROI.com.au handle your content strategy. We can take care of all this for you.
