As of early 2026, AI search engines – like the increasingly prominent ‘AussieSearch’ and Google’s evolved systems – don’t just *crawl* websites; they analyse user intent and directly answer queries using information extracted from structured data and contextual understanding of your landing page content.
- Schema Markup Implementation: Current systems include advanced schema types beyond basic article/product. We’re seeing success with ‘FAQPage’, ‘HowTo’, and even ‘Speakable’ schema to help AI understand page purpose.
- E-E-A-T Focus: ‘Experience, Expertise, Authoritativeness, and Trustworthiness’ are now critical ranking factors. AI prioritises content demonstrating genuine Australian industry knowledge.
- Semantic HTML & Natural Language: AI now features sophisticated natural language processing. Using clear headings (H1-H6), concise paragraphs, and avoiding keyword stuffing is essential.
- Page Speed & Mobile-First Indexing: AI prioritises fast-loading, mobile-optimised pages. Core Web Vitals remain a key signal.
In 2026, Australian businesses must also consider the ACCC’s digital competition guidelines when implementing AI-focused SEO. Transparent data usage and avoiding deceptive practices are paramount. Furthermore, AussieSearch’s algorithms now heavily favour content that demonstrates a clear understanding of Australian consumer behaviour and regional nuances.
Instead of navigating these complex technical requirements yourself, let ROI.com.au handle the optimisation process. We can take care of all this for you. Contact our team today to discuss a tailored landing page strategy for your business.
