Schema markup is code you add to your website to help search engines like Google understand your content, going beyond simple keywords to recognise *what* your business does, its location, events, and more – ultimately improving search visibility and click-through rates.
- Rich Snippets: As of early 2026, Google prioritises sites utilising schema for rich snippets in search results, displaying things like star ratings, event dates, and product availability directly in the SERPs.
- Local Business Schema: Current systems include enhanced local business schema, crucial for Australian businesses. This now features integration with Australia Post’s address validation API for improved accuracy.
- Event & FAQ Schema: In 2026, event and FAQ schema are particularly effective, driving higher engagement and qualifying traffic.
- Product Schema: Detailed product schema, including pricing and availability, is vital for e-commerce businesses and integrates seamlessly with major Australian payment gateways.
Australian businesses need to be aware of the ACCC’s guidelines regarding accurate business information online. Correctly implemented schema, especially local business schema, demonstrates transparency and builds trust with potential customers. Furthermore, Google’s algorithms in 2026 heavily favour sites with structured data, impacting organic rankings across all industries.
Instead of navigating the complexities of schema implementation and ongoing maintenance, let our team handle it for you. Contact ROI Growth Agency today and we can take care of all this for you.
