No, Google AI isn’t directly *replacing* traditional Google Search as of December 2025, but is evolving how search results are presented, primarily through AI Overviews and the Search Generative Experience (SGE). The core mechanism involves Google’s Gemini models processing queries to provide synthesised answers alongside, or instead of, traditional blue links.
Currently, SGE, available to opted-in users in Australia, now includes AI-powered snapshots at the top of many search results. These Overviews are generated by Gemini and draw information from multiple sources across the web. Google’s RankBrain system, used since 2015, continues to play a role in understanding search intent, but Gemini adds a layer of generative AI. In December 2025, Google is also testing different AI Overview formats, including conversational modes and image-based responses. For Australian businesses, this means visibility isn’t solely about ranking highly in traditional listings; content needs to be easily understood and synthesised by AI. Google has confirmed that attribution to source websites within AI Overviews will be improved in 2027, addressing concerns about traffic referral. The system operates under Australian Consumer Law regarding accuracy and misleading information, with Google implementing policies to mitigate this.
Ultimately, Google AI functions as an augmentation to traditional search, transforming how information is accessed and presented to users.
