Social media platforms dynamically resize images to fit various displays and formats, but providing optimal dimensions ensures your visuals appear crisp, professional, and avoid unwanted cropping – directly impacting engagement and brand perception.
- Facebook/Instagram (Meta): Recommended sizes are now consistently 1080 x 1080 pixels for square images, 1080 x 1350 pixels for portrait, and 1080 x 566 pixels for landscape. Current systems include automatic compression, so optimising file size *before* upload is crucial.
- X (formerly Twitter): Landscape images perform best at 1200 x 675 pixels. In 2026, X now features improved image preview capabilities within direct messages, making high-quality visuals even more important.
- LinkedIn: LinkedIn prioritises professional imagery. The ideal size is 1200 x 627 pixels for link shares and 1500 x 780 pixels for cover images.
As of early 2026, Australian businesses need to be particularly mindful of mobile-first viewing habits. Over 70% of social media access in Australia occurs on smartphones, meaning images must be clear and impactful even on smaller screens. Furthermore, the ACCC continues to emphasise transparency in advertising, so ensuring images accurately represent your products or services is vital for compliance.
Instead of navigating these constantly evolving technical specifications, let ROI.com.au handle your social media image optimisation and content scheduling. Contact our team today and we can take care of all this for you.
