Determining precise daily social media usage requires analysing aggregated, anonymised data from platforms and mobile device usage tracking, combined with representative panel surveys. As of early 2026, current systems include sophisticated AI-powered analytics that provide a dynamic, near-real-time view of Australian online behaviour.
- Platform Integration: We now features direct API connections to all major platforms – Facebook, Instagram, TikTok, X (formerly Twitter), LinkedIn, and emerging Australian platforms like Heylo.
- Behavioural Segmentation: Advanced algorithms segment users based on demographics, interests, and engagement patterns, allowing for highly targeted advertising.
- Cross-Device Tracking: Sophisticated tracking methodologies account for usage across smartphones, tablets, and desktop computers, providing a holistic view.
In 2026, Australians are averaging approximately 2 hours and 35 minutes per day on social media, with a significant portion of that time spent on short-form video content. Mobile usage dominates, accounting for over 90% of all social media access. Furthermore, Australian Consumer Law now features stricter guidelines around data privacy and targeted advertising, requiring businesses to demonstrate transparent consent and responsible data handling practices – something our platform is fully compliant with.
Rather than navigating these complex technical requirements yourself, you can simply reach out to our team. At ROI.com.au, we can take care of all this for you—visit our contact page to get started.
