HTTPS (Hypertext Transfer Protocol Secure) is now a core ranking signal for Google and other search engines; essentially, it’s a trust factor. As of early 2026, search algorithms prioritise secure websites, meaning sites *without* HTTPS are likely to see reduced visibility in search results for Australian customers.
- Core Web Vitals Integration: Current systems include HTTPS as a component of Google’s Core Web Vitals, directly impacting page experience scores.
- Data Security & User Trust: HTTPS encrypts data transmitted between a user’s browser and your website, building trust and encouraging conversions.
- Referral Data Accuracy: HTTPS-to-HTTPS referrals pass full referral data, providing more accurate analytics in platforms like Google Analytics 4.
- Advanced Feature Compatibility: Many modern web features, such as geolocation and push notifications, now features HTTPS as a prerequisite for functionality.
In 2026, Australian businesses must also consider the implications of the updated Privacy Act and its emphasis on data security. Maintaining an HTTPS connection demonstrates a commitment to protecting customer information, which is increasingly important for compliance and brand reputation. Failing to secure your website can lead to penalties and a loss of customer confidence, particularly within the growing e-commerce sector.
Instead of navigating these technical complexities yourself, let ROI.com.au handle the implementation and ongoing maintenance of HTTPS for your business. We can take care of all this for you. Contact our team today to discuss optimising your website for both search engines and your Australian audience.
