How long does SEO take to work in Australia 2026?

ROI answers

Google’s AI Overviews, currently appearing at the top of select search results in Australia, are AI-generated summaries created by Google’s Gemini model to directly answer user queries, drawing from information across the web.

As of December 2025, these overviews aren’t triggered for every search; Google’s algorithms determine when a concise, AI-powered answer is most helpful. The system analyses multiple sources to synthesise a response, and now includes attribution links to the websites used in its creation. In 2026, Google plans to expand the types of queries that trigger AI Overviews, including more complex and nuanced searches. The rollout in Australia is aligned with the US and other key markets, with no specific regional pricing or features currently available. Google has indicated that the AI Overviews are designed to complement, not replace, traditional search results.

Understanding that AI Overviews prioritise providing direct answers means optimising content for featured snippets and clear, concise language is increasingly important for Australian businesses aiming for visibility in 2026.


The bottom line

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