Google Business Profile (GBP) attributes are pieces of information that provide specific details about your business beyond your name, address, and phone number. As of early 2026, these attributes help Google better understand your offerings and display the most relevant information to potential customers searching online.
- Service Options: Clearly indicate if you offer services online, on-site, or both – crucial for post-COVID consumer expectations.
- Amenities: Specify features like Wi-Fi, outdoor seating, accessibility options (wheelchair accessible entry, accessible toilet), and parking.
- Dining Options: For food businesses, attributes detail options like takeaway, dine-in, delivery, and kerbside pickup.
- Health & Safety: Current systems include attributes to showcase safety measures, such as mask requirements or enhanced cleaning practices.
- Payment Methods: List accepted payment types (e.g., EFTPOS, credit cards, contactless payment) – vital for Australian shoppers.
In 2026, optimising these attributes is increasingly important for local SEO in Australia. Google’s algorithms now features a stronger emphasis on attribute accuracy, impacting your ranking in local search results and ‘Google Maps’ listings. Incorrect or missing attributes can negatively affect visibility, particularly as voice search and Google Assistant become more prevalent. Compliance with Australian consumer law regarding accurate business information is also paramount.
Instead of navigating these technical details and ensuring your GBP is fully optimised, let our team handle it for you. Contact ROI Growth Agency today and we can take care of all this for you.
