Google Business Profile (GBP) functions as a crucial discovery engine for Australian customers; it’s essentially your digital storefront on Google Search and Maps, prioritising businesses

Duplicate Google Business Profiles (GBPs) confuse both customers and Google’s algorithms, negatively impacting your local search ranking. As of early 2026, Google’s systems increasingly identify

As of early 2026, Google utilises a sophisticated algorithm that heavily weights review signals – quantity, velocity, and sentiment – when determining local search rankings.

Google’s algorithms now heavily favour businesses with complete and visually engaging Google Business Profiles (GBPs), using image recognition to understand your offerings and match them

Responding to Google reviews effectively isn’t just about being polite; it’s about actively managing your online reputation and influencing Google’s algorithms, which now heavily favour

Adding products to your Google Business Profile (GBP) directly integrates your catalogue with Google Search and Shopping, allowing customers to discover and purchase directly from