Google Analytics & GA4
GA4 And Web Analytics Questions Answered and Problems Solved
Understanding GA4 in the Australian Market
Google Analytics 4 represents a fundamental shift in how businesses track and interpret website data. For Australian companies transitioning from Universal Analytics, the change has created significant operational challenges.
Practical Answers to Real Problems
This resource addresses the specific questions and technical issues that Australian businesses encounter when implementing and using GA4. Each answer draws from direct experience working with GA4 across multiple industries and business sizes.
The focus is on practical application rather than theory. Whether you’re dealing with configuration issues, data discrepancies, conversion tracking problems, or simply need to understand what your reports are telling you, these responses provide actionable solutions.
Built on Direct Experience
These answers come from marketers and analysts working with GA4 daily across Australian businesses. The solutions address real implementation challenges, from basic setup through to advanced reporting requirements.
Topics covered include proper GA4 configuration for Australian businesses, troubleshooting common data issues, creating meaningful reports, understanding the differences from Universal Analytics, and determining which metrics matter for your specific business objectives.
This is technical guidance written for business decision-makers who need their analytics to work properly and deliver reliable insights.
How do GA4’s AI-powered insights help my business?
GA4’s AI-powered insights utilise machine learning to automatically identify trends, anomalies, and opportunities within your website and app data, going beyond simple reporting to proactively
Why is my GA4 traffic lower than it used to be?
You’re likely seeing lower traffic in Google Analytics 4 (GA4) compared to Universal Analytics (UA) because GA4’s data model is fundamentally different, focusing on user
How to set up ecommerce tracking in GA4 in Australia 2026?
Ecommerce tracking in Google Analytics 4 (GA4) in Australia in 2026 relies on sending data about online transactions to GA4 via the Google tag and
What’s the difference between sessions and users in GA4?
In Google Analytics 4 (GA4), as of December 2025, a *user* represents a distinct, de-identified browser or device, while a *session* is a period of
How to export GA4 data in Australia?
As of December 2025, Google Analytics 4 (GA4) data can be exported from Australia using a combination of built-in reports, the Data API, and integrations
Can I still use Universal Analytics in 2026?
No, you will not be able to use Universal Analytics (UA) in 2026. Google officially sunsetted UA on 1 July 2023, and while historical data
How to filter out my own visits in GA4?
You filter out your own visits in Google Analytics 4 (GA4) using internal traffic definitions, which identify visits originating from your business’s IP addresses or
What’s a good conversion rate in Australia 2026?
Determining a ‘good’ conversion rate in Australia in 2026 relies heavily on accurate tracking and attribution, increasingly facilitated by platforms like Google Analytics 4 (GA4).
Will GA4 replace all other analytics tools or do I need multiple platforms?
As of December 2025, Google Analytics 4 (GA4) is positioned as Google’s primary web analytics platform, but it doesn’t universally replace all other analytics tools;
What new GA4 features are coming in 2026 that Australian businesses should prepare for?
In 2026, Google Analytics 4 (GA4) will fully transition to a privacy-centric, modelling-based measurement system, replacing reliance on directly observed data with consent-mode informed estimations,
Can I track ecommerce transactions in GA4?
Yes, you can comprehensively track ecommerce transactions in Google Analytics 4 (GA4). GA4 uses an event-based data model, meaning every user interaction, including purchases, is
How do I set up conversion tracking in GA4?
Conversion tracking in Google Analytics 4 (GA4) involves defining specific user actions on your website or app as valuable ‘conversions’ and then configuring GA4 to
Why is my GA4 showing zero users when I know I have website traffic?
Your Google Analytics 4 (GA4) property might show zero users despite website traffic because data collection isn’t automatically active; GA4 requires explicit configuration to send
Can I connect GA4 to my CRM system?
Yes, you can connect Google Analytics 4 (GA4) to your Customer Relationship Management (CRM) system. This connection is typically achieved through intermediary platforms or direct
Does GA4 integrate with other marketing tools?
Yes, Google Analytics 4 (GA4) is designed to integrate with a wide range of other marketing tools, primarily through the Google Marketing Platform and via
Can I export data from GA4 to Excel or Google Sheets?
Yes, you can export data from Google Analytics 4 (GA4) to both Microsoft Excel and Google Sheets as of December 2025, although the methods differ
How often does GA4 update its data?
Google Analytics 4 (GA4) data isn’t updated in real-time; instead, it’s processed in near real-time with varying degrees of finalisation, as of December 2025. The
Can I see which pages users are viewing right now in GA4?
As of December 2025, Google Analytics 4 (GA4) does not offer a real-time view of *precisely* which individual users are on which pages at this
How accurate is GA4 real-time data?
GA4’s real-time reporting provides near real-time data, but it’s important to understand it’s not a precise, minute-by-minute reflection of website or app activity. The system
Does GA4 offer real-time analytics?
Yes, Google Analytics 4 (GA4) does offer real-time analytics, providing data on user activity as it happens on your website or app. This functionality relies