ChatGPT vs Other Platforms
Where to Place Your AI Advertising Bets
ChatGPT isn’t the only AI platform launching ads. Understanding how ChatGPT, Claude, Gemini, and others compare helps you allocate budget strategically.
Allocation strategy: Platform differences, audience demographics, ad formats, and where to test first.
Compare platforms: Feature and capability differences, audience size and demographics, expected ad formats and pricing, and strategic testing recommendations.
ChatGPT vs traditional SEO in Australia?
ChatGPT, as a large language model, and traditional Search Engine Optimisation (SEO) are fundamentally different approaches to online visibility; SEO focuses on improving a website’s
Is ChatGPT better for B2B or B2C advertising in 2026?
As of December 2025, ChatGPT’s core strength lies in generating human-quality text from prompts, making it broadly applicable to both B2B and B2C advertising; however,
Can businesses rely on ChatGPT for marketing and content?
As of December 2025, businesses can utilise ChatGPT – specifically the OpenAI models accessible via the ChatGPT Plus subscription or the API – as a
Which age groups use ChatGPT the most in Australia?
As of December 2025, data indicates that Australians aged 25-34 represent the largest user base of ChatGPT, followed closely by the 18-24 demographic. This usage
Is ChatGPT replacing Google search in Australia?
As of December 2025, ChatGPT is not replacing Google Search in Australia, but it is evolving into a distinct information access method. Google Search operates
How do Australians use ChatGPT for work and research?
Australians are utilising ChatGPT, as of December 2025, primarily through its API and integrated platforms to automate tasks, summarise information, and generate content, rather than