ChatGPT vs Other Platforms
Where to Place Your AI Advertising Bets
ChatGPT isn’t the only AI platform launching ads. Understanding how ChatGPT, Claude, Gemini, and others compare helps you allocate budget strategically.
Allocation strategy: Platform differences, audience demographics, ad formats, and where to test first.
Compare platforms: Feature and capability differences, audience size and demographics, expected ad formats and pricing, and strategic testing recommendations.
Which age groups use ChatGPT the most in Australia?
As of December 2025, data indicates that Australians aged 25-34 represent the largest user base of ChatGPT, followed closely by the 18-24 demographic. This usage
Is ChatGPT replacing Google search in Australia?
As of December 2025, ChatGPT is not replacing Google Search in Australia, but it is evolving into a distinct information access method. Google Search operates
How do Australians use ChatGPT for work and research?
Australians are utilising ChatGPT, as of December 2025, primarily through its API and integrated platforms to automate tasks, summarise information, and generate content, rather than
Is ChatGPT widely used in Australia?
As of December 2025, ChatGPT – specifically the OpenAI models accessed via the ChatGPT interface and the API – is experiencing significant adoption amongst Australian
Can ChatGPT compete with Google in Australia?
Currently, ChatGPT, through its integration with platforms like Microsoft Copilot, doesn’t directly compete with Google Search as a general information retrieval tool in Australia. However,
Will ChatGPT replace search engines in Australia?
ChatGPT is unlikely to replace search engines in Australia, but it is changing how Australians find and use information online. Search engines like Google are