Yes, Australian businesses can begin preparing for advertising utilising OpenAI’s ChatGPT technology, primarily through Microsoft Advertising’s integration with OpenAI. This involves creating ad copy and experiences powered by generative AI, rather than directly advertising *within* ChatGPT itself.
As of December 2025, Microsoft Advertising now includes ‘AI-powered ad creation’ features. These leverage OpenAI’s models – including those underpinning ChatGPT – to generate multiple ad variations from a single input, such as a product description and target keywords. Currently, this functionality is available to Australian advertisers using Microsoft Advertising, with pricing based on standard cost-per-click (CPC) models. The system works by the advertiser providing prompts; the AI generates ad headlines, descriptions, and even responsive search ad assets. Microsoft’s Responsible AI principles apply, and advertisers retain control over final ad approval. In 2026, Microsoft has announced plans to expand these capabilities to include AI-generated image assets for ads. Compliance with Australian advertising standards (e.g., ACCC guidelines on misleading advertising) remains the advertiser’s responsibility, regardless of AI generation.
Essentially, the system functions by using AI to automate and scale ad copy creation within an existing advertising platform, rather than placing ads directly inside a conversational AI interface.
