As of early 2026, AI search summaries – those concise answers appearing directly at the top of Google and Bing searches – are generated by analysing structured data and high-quality content to directly answer user queries. Getting featured requires optimising your website to be easily understood by these AI systems.
- Schema Markup Implementation: Current systems include a strong emphasis on Schema.org vocabulary. This ‘tags’ elements on your website (products, services, FAQs, events) with specific meanings.
- People Also Ask (PAA) Optimisation: AI now features the ability to anticipate and answer related questions. Targeting ‘People Also Ask’ queries with dedicated FAQ sections is crucial.
- E-E-A-T Compliance: Google’s focus on Experience, Expertise, Authoritativeness, and Trustworthiness remains paramount. Demonstrating these qualities through author bios, verifiable credentials, and genuine customer reviews is vital.
- Passage Ranking: AI can now identify and summarise specific passages within longer content, meaning well-structured, informative articles are more likely to be featured.
In 2026, Australian businesses also need to be mindful of the Australian Consumer Law (ACL) when creating content for AI summaries. Ensuring accuracy and avoiding misleading information is critical, as AI-generated summaries are still subject to the same regulations as traditional website content. Furthermore, optimising for Australian-specific keywords and search intent is essential to capture local search traffic.
Instead of navigating the complexities of Schema markup, E-E-A-T optimisation, and AI-specific content strategies, let our team handle it for you. We can take care of all this for you. Contact ROI Growth Agency today to discuss how we can optimise your website for AI search summaries and drive more qualified leads to your business.
