Know What You Don’t
How much does AI marketing cost in Australia 2026?
Determining a fixed cost for AI marketing in Australia in 2026 is difficult, as pricing depends on the specific tools and platforms used, and the
How much does social media marketing cost in Australia 2026?
Determining the cost of social media marketing in Australia in 2026 is complex, as it’s not a fixed price but rather a function of advertising
Can AI personalise emails for my business in Australia?
Yes, AI can personalise emails for your business in Australia as of December 2025, primarily through integration with marketing automation platforms. This personalisation works by
What’s the difference between SEO and GEO?
SEO (Search Engine Optimisation) focuses on improving a website’s ranking in *all* search results, while GEO (Geographic Optimisation), now commonly referred to as Local SEO
How to get more Google reviews in Australia 2026?
Generating more Google reviews in Australia in 2026 relies heavily on utilising Google’s Customer Match and review request features within the Google Business Profile (GBP)
What’s the difference between GA4 and Universal Analytics?
Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics platforms, but they collect and process data in fundamentally different ways; UA relies
How to rank higher on Google in Australia 2026?
Ranking higher on Google in Australia in 2026 will increasingly rely on demonstrating Expertise, Authoritativeness, and Trustworthiness (E-A-T) to Google’s systems, particularly through structured data
What’s the minimum budget for Google Ads in Australia?
As of December 2025, there isn’t a strict minimum *spend* requirement to run Google Ads in Australia, but a daily budget of AUD $5 +
Can ChatGPT compete with Google in Australia?
Currently, ChatGPT, through its integration with platforms like Microsoft Copilot, doesn’t directly compete with Google Search as a general information retrieval tool in Australia. However,
Will ChatGPT have display ads?
As of December 2025, ChatGPT itself does not display traditional banner or display advertisements within the core conversational interface. However, OpenAI utilises a system called
Can Australian businesses prepare for ChatGPT ads now?
Yes, Australian businesses can begin preparing for advertising utilising OpenAI’s ChatGPT technology, primarily through Microsoft Advertising’s integration with OpenAI. This involves creating ad copy and
Can ChatGPT write SEO-friendly content in Australia?
Yes, ChatGPT, as of December 2025, can generate content designed to align with search engine optimisation (SEO) principles for the Australian market, operating through a