Know What You Don’t

As of December 2025, Perplexity and Google approach research differently: Google primarily *indexes* the web, providing links for users to find information themselves, while Perplexity

As of December 2025, Perplexity AI is used by a growing number of Australian businesses, particularly those in marketing, research, and content creation, as an

As of December 2025, ChatGPT maintains significantly higher overall usage and brand recognition in Australia compared to Perplexity, though Perplexity’s adoption is growing, particularly amongst

Perplexity AI is an answer engine powered by large language models (LLMs) – currently utilising models like OpenAI’s GPT-4o and others – that provides concise

Currently, Australian trust in AI for critical decisions is cautiously developing, with acceptance varying significantly by sector and application. A key factor influencing this is

Artificial intelligence is increasingly integrated into Australian workplaces and businesses, automating tasks, enhancing decision-making, and creating new capabilities. A prominent example is the use of

Currently, in December 2025, the 25-34 and 35-44 age demographics are demonstrating the highest adoption rates of AI-powered tools in Australia, primarily driven by their

As of December 2025, approximately 48% of Australians have interacted with generative AI at least once, primarily through applications integrated into existing platforms rather than

Predicting the *exact* number of Australians using AI in 2026 is difficult, but current adoption rates and projected growth suggest over 8.5 million Australians will