AI is now integrated into many Australian e-commerce marketing platforms to personalise abandoned cart email sequences, moving beyond simple timed reminders to dynamically adjust content and send timing based on predicted customer behaviour.
As of December 2025, platforms like Klaviyo, Omnisend, and ActiveCampaign – all widely used by Australian SMEs – utilise machine learning algorithms to analyse factors such as items in the cart, browsing history, customer lifetime value, and even real-time website activity. This data informs the AI to predict the likelihood of recovery. In 2026, these systems now routinely include features like dynamic product recommendations within the email (suggesting alternatives or complementary items), personalised discount offers (varying the amount based on predicted price sensitivity), and optimised send times (avoiding peak email traffic or sending when the customer is most active). Australian data privacy regulations (like the Privacy Act 1988) are addressed through platform compliance features, allowing for anonymised data usage for AI modelling. Some platforms offer A/B testing powered by AI, automatically identifying the most effective email variations. Announced updates for 2027 include integration with local payment gateways like POLi and Afterpay to display payment options directly within the recovery email.
Essentially, AI-powered abandoned cart emails function by predicting individual customer behaviour and tailoring the email experience to maximise the chance of a completed purchase.
